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Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
- Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
- Discuss how the doctor's information is positioned to make him or her a good choice.
  - What types of information are included?
  - What types of information do you feel are missing?
  - Why do you feel this is important from a marketing perspective?
Make 2 recommendations for ways to influence that decision at different points in the process.
How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

NOTE:You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, clickhere.

Soumi · Accepted Answer

Running Head: CONSUMER DECISION-MAKING PROCESS 				    1  
CONSUMER DECISION-MAKING PROCESS	2
CONSUMER DECISION-MAKING PROCESS 
Table of Contents
Introduction	3
Choosing a doctor	3
Recommendations	4
References	6
	
 	
. 
Introduction
Choosing a new primary care physician is not an easy task as evident from the tone of it. There are a number of factors that comes into play while a customer makes a decision regarding a new healthcare physician. These factors are highly dynamic and can vary based upon quality, economy and reason for seeking the new physician. Through this assignment will focus towards the decision making process while choosing a new physician from the locality Rockford, Illinois.
Choosing a doctor 
Mercyhealth is a local healthcare provider and Dr Muhammad Ahmad is a primary care physician that provides healthcare services. He deals with family medicine and primary health care. The information on the website reflects that Dr Ahmad has certification from American Board of Family Medicine. Further, the educational qualifications are also provided which is a necessary tool in order for the new customer or patient to develop a sense of trust. In order to contact him in case of emergency or appointments, website also provides a primary contact number along with the locations where the doctor may be found or work since, there is a possibility that the healthcare provider may have more than one firms. Therefore, in order to eradicate the confusions this is a good initiative.

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