You are expected to answer all homework assignment question, 100 words or more per question, to...

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You are expected to answer all homework assignment question, 100 words or more per question, to receive the full grade.
Homework Assignment 1
Due: August 26, 2020
1. Choose a company and discuss how it communicates with its customers at the corporate, marketing, and marketing communications levels.
2. What is meant by primary versus selective demand advertising? Provide examples of each. Discuss when a marketer might focus on primary demand stimulation versus selective demand stimulation.
3. Marketers continue to increase their marketing efforts to the Hispanic market, while at the same time evidence suggests that younger Hispanics are becoming more integrated into the mainstream. What are the implications of these acculturation issues for the future of marketing?
4. Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm.
5. Why is understanding consumer behavior of such importance to marketers? Give examples of how marketers apply their understanding of consumer behavior to their marketing strategies.

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Jose · Accepted Answer

Marketing Management 
Marketing Management
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1. Choose a company and discuss how it communicates with its customers at the corporate, marketing, and marketing communications levels. 
Amazon is an American based IT company while analyzing the company Amazon we can understand that they are using different methods for communicating the messages to the customers at the corporate, marketing, and marketing communications levels. Marketing communication of Amazon mainly focused on promoting the product or service that the company offers (Yang et al 2018, p.350). In the case of corporate communication, the company is mainly using news, strategies or opinions of the corporation that makes that product or service. Marketing communication levels of Amazon on mainly focused integrated Marketing Communication system, by using IMC the organization is transferring the information to the agent, retailers and customers.  
2. What is meant by primary versus selective demand advertising? Provide examples of each. Discuss when a marketer might focus on primary demand stimulation versus selective demand stimulation. 
Primary demand advertising means we are promoting the features and benefits of using a particular product and we are not promoting the brand name. Got milk is an example of primary demand advertising. Selective demand advertising means we are promoting a brand rather the product. The best example for selective demand advertising can be called as Google or Amazon.
 When the brand matches the needs of the customers or when it attracts the potential customers the company focus on selective demand stimulation (Dulin 2016, p.257).

You are expected to answer all homework assignment question, 100 words or more per question, to receive the full grade. Homework Assignment 1 Due: August 26, 2020 1. Choose a company and discuss how...

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