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You all read how to develop a survey instrument by reading the PPTs, it is also explained step by step.Using the information you developed in the previous assignment and discussions, and what you...

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You all read how to develop a survey instrument by reading the PPTs, it is also explained step by step.Using the information you developed in the previous assignment and discussions, and what you learned doing your literature review, develop a survey instrument to distribute. There are few requirements: The survey must have a minimum of 10 questions.
  • There should be a minimum of 8 quantitative and 2 qualitative questions. No more than 20 questions in the survey please!!
  • Include questions asking participants' demographic information such as gender, age, education level, and more related to your specific research topic and questions.
  • A survey must include questions to gather at least one nominal, one ordinal, two interval/ratio pieces of data.
  • Make sure you are asking questions related to your research topics and the overall question you are trying to answer.
  • The draft must be completed in Word, make sure it is laid out well and that all instructions are included (remember each type of question should have instructions, check one, check all that apply, etc.)
  • Your final version may be a paper or online survey for people to complete (Google Forms is a great survey option for an online survey if you are familiar with it.)
  • Develop a cover letter/script for your survey. It should include who you are, why you are doing the survey, how long the survey should take, and that the results will remain confidential. It should also give basic instructions. If you are emailing, etc. it should be in the format of the email you are sending. If you are handing it to people it should be a script that you will read to people before giving them the survey.
Answered 3 days AfterMar 19, 2022

Solution

Manashi answered on Mar 20 2022
31 Votes
Customer Satisfaction Survey
Dear Respondent
I am a student of Hospitality Management studying at California State University East Bay participating in a class course “Evaluation and Research”. This survey is needed to evaluate an event as a part of my class project. Your responses will be of utmost help and will contribute to the successful completion of the project. The results will be shared with Mc Donald outlet as customer feedback.
Our Purpose
The reason behind doing this survey is to find out the issues and popularity of Mc Donald’s a chain of fast-food restaurant.
All information collected will be kept confidential.
Questionnaire/Survey Information
The survey will take your hardly 5 to 10 minutes. The questionnaire consists of 13 questions. Please put a check mark on the selected option as per the best of your ability. If you do not wish to answer, select the option “Prefer not to say”.
The questionnaire is categorised into...
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