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Topic- Wyndham Hotel & Resort Marketing strategies in india( Take any franchise motel )question -Discuss some of the major problems confronting an international advertiser.What special media problems...

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Topic- Wyndham Hotel & Resort Marketing strategies in india( Take any franchise motel )question -Discuss some of the major problems confronting an international advertiser.What special media problems confront the international advertiser? How does the communications process help an international marketer avoid problems in international advertising?
Answered Same DayDec 11, 2021

Solution

Dilpreet answered on Dec 11 2021
63 Votes
Running Head: Marketing strategies         
Marketing strategies         
WYNDHAM HOTEL AND RESORT MARKETING STRATEGIES IN INDIA
Major problems confronting an international advertise
    Wyndham hotel and resort may face several challenges and issues while advertising in the Indian industry to make people aware about the facilities and services provided y them. One of the major issues which the marketing team of Wyndham hotels and resorts may face is that of cultural interpretations. The idea, which the marketing team of Wyndham may want to convey through their advertisements, may not be received as intended by the audience due to the differences in the culture of two different nations and nationalities. People in India are very sensitive regarding their cultural values and may not welcome the message or service of this hotel and resort which may be against their culture or may hamper their cultural values in any sense. Laws of the India may also control the advertisements. As opined by De Mooij (2019) advertisements designed for international audiences may be aligned with their cultural values for better outcomes.
The government...
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