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MT219-2: Examine global interconnectedness as it applies to marketing. Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces...

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MT219-2: Examine global interconnectedness as it applies to marketing.
Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces that relate to domestic markets also apply to global markets (Lamb, Hair, & McDaniel, XXXXXXXXXXYou will look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a
and, or a product in the global marketplace.
In this Assessment, you will practice scanning the global marketing environment (i.e., environmental analysis) for opportunities or threats to expansion I a country of your choice for Persimmon Bakery as the owner.
Scenario: You are the owner of Persimmon Bakery, which is cu
ently located in the city closest to where you live. You specialize in
eads and sweets from many different countries and now have operations in eight regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.
Your task is the following:
Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for Persimmon Bakery as the owner by addressing the checklist items.
Step 1: Cultural Factors
· Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo™ Global Consultancy’s website to research country cultural factors.
· Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response.
Step 2: Demographic Factors
· Identify at least four (4) demographic factors in the country you are pursuing such as education, the size, growth, density, and age of the population, etc. Use the U.S. Census International database as a source of reference for the demographic information. It allows you to look up data by country and years.
· Explain whether these demographic factors are opportunities or threats to entering this market. Please explain your response.
Step 3: Economic Factors
Access The World Factbook from the CIA and select the country of choice in the upper right hand corner search box.
· Identify these economic factors in the country you are pursuing: GDP per capita (see the Reading area), GDP growth rate, and the unemployment rate in your chosen country.
· Explain whether these economic factors are opportunities or threats to entering this market based on the country you chose. Please explain your response.
Step 4: Political/Legal Forces
-Go to the World Bank Group’s “Doing Business” website and note the “Ease of Doing Business” ranking (1= easiest) and “Starting a Business” (1= easiest) and “Registering Property” (1= easiest) for your chosen country.
-Then go the World Economic Forum’s website for “country and regional trends from the NRI,” scroll down to Table 2, and note the ranking of the political and regulatory environment by country (1 = best environment).
· Provide the four rankings for your chosen country.
· Explain whether these political/legal considerations represent opportunities or threats to entering this market. Why?
Step 5: Technological Forces
· Identify the ranking of networked readiness for your country (1 = most networked) on the World Economic Forum website.
· Explain how your country’s networked readiness ranking will present an opportunity or a threat to the success of Persimmon Bakery in the country that you chose. Why?
Step 6: Geographical Factors
· Using the CIA World Factbook source, explain whether geographical factors are possible opportunities or threats to entering this market, considering distribution of your product. Please explain your response.
Step 7: Summary
· Based on your analysis, explain whether you would pursue expansion into your selected country for Persimmon Bakery a
oad. Why, or why not?
· Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery regardless of your decision to expand into the country market or not: exporting, licensing, franchising, or joint venture (see the Learning Activity). 
Directions: Adding the audio to your PowerPoint presentation necessitates you having either a built-in microphone in your computer or a headset with microphone to record the audio portion.
Use bulleted points to make your main points (3–4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Provide a minimum of 10 PowerPoint slides with audio and audio notes and an additional title and references slide. Your PowerPoint should be original and submitted to the Dropbox before the end of the unit.
Save your audiovisual presentation (Example: TAllen-MT219M1.pptx), and then submit it to the Dropbox.
Access the MT219M2 Assessment ru
Minimum Submission Requirements
· Your presentation should be the required number of PowerPoint slides as specified, with an additional title slide and reference slide using APA format.
· Respond to all of the checklist items in a thorough and highly organized, logical, and focused manner using Standard English and demonstrate exceptional content, organization, style, and grammar, and mechanics.
· Your Assessment response should comply with all instructions provided.
· Your presentation should provide a clearly established and sustained viewpoint and purpose. Each slide should have no more than 4–5 bulleted points and the notes section below each slide should provide detail regarding the bulleted items.
· Your presentation should be well ordered, logical, and unified, as well as original and insightful.
· Be sure to cite both in-text and reference list citations where appropriate and reference all sources using proper APA citation style.
Answered Same DayDec 16, 2021


Abhishek answered on Dec 18 2021
57 Votes
This presentation is presenting the explanation of bakery business
The explanation of bakery business of Persimmon Bakery is presented
The company will perform their expansion process within the business market of Australia
The business expansion in the international market requires proper management
This presentation is presenting the business expansion of the Persimmon Bakery in the international business minaret. Based on the scenario it is noticed that the company has its existing business market in U.S and for this, they want to expand their business outside the U.S. For the expansion process the company will select the business market of Australia.
This formal mode of expansion will provide the opportunity to the company to gain recognition as well as increased modes of profit.
The GDP growth of the Australian business market is unpredictable
In the business market of Australia, there is the limitless demands of the food items
This demand can lead to the growth process of business of the company
The growth process of the economic conditions allows Australians to lead their enviable lifestyle
Cultural Factors
Cultural factors play a vital role in the context of the different business companies and their consequent modes of expansion in the other countries.
The overview of the cultural perspectives of the business market of Australia it is observed that the growth rates of GDP in this country is unpredictable. But the growth process of GDP is performed from the positive perspectives. As opined by Achinas, Horjus, Achinas and Euverink (2019), this process allows the Australians to lead their lifestyle luxuriously. Therefore in the market of Australia, there is the increasing demands of food items that may help the Persimmon Bakery in their successful expansion of business.
People in the Australia have a varied cultural diversity. This allows the diversity in demands for the food habits. Consequently, the levels of food consumptions becomes high and diverse.
Australia has its largest population
This country is one of the exciting te
itories for the expansion of different business
The business market of this country offer opportunity in front of the entrepreneurs
This process also may help the Persimmon Bakery in their expansion of bakery business within the context of Australia
Demographic Factors
The clear analysis of the demographic situation of Australia is noticed that this country has one of the largest population in the global world. For this, there is the increasing demands of different food...

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