Task 1:Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosenforeign market for identified products/services.Generate ideas for an innovative product or service. Focus on the following key steps:o Idea generation, opportunity evaluation with SWOT analysiso Market research for the new idea and new product/service planningDevise an outline marketing plan for a foreign market. Your plan should include your objectives,the marketing mix, and consideration of relevant ethical and environmental issues.International Marketing Management: LO 1, LO3; Entrepreneurship and Innovation: LO 1Task 2:Evaluate international marketing research techniques for a chosen market, and explain methodsyour choice of for entering that market. Your response should show consideration of:o The choice of distribution channels for export of identified products/serviceso Analysis of how foreign investment decisions are made.Identify, then evaluate a target market for the new product (see task 1) and select anappropriate market segment.Construct a sound business proposal for the new product/service.Individually, or in groups, prepare and deliver a presentation for a business pitch for the newproduct/service.
Already registered? Login
Not Account? Sign up
Enter your email address to reset your password
Back to Login? Click here