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Task 1: Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services. Generate ideas for an innovative product or...

Task 1:
Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen
foreign market for identified products/services.
Generate ideas for an innovative product or service. Focus on the following key steps:
o Idea generation, opportunity evaluation with SWOT analysis
o Market research for the new idea and new product/service planning
Devise an outline marketing plan for a foreign market. Your plan should include your objectives,
the marketing mix, and consideration of relevant ethical and environmental issues.
International Marketing Management: LO 1, LO3; Entrepreneurship and Innovation: LO 1
Task 2:
Evaluate international marketing research techniques for a chosen market, and explain methods
your choice of for entering that market. Your response should show consideration of:
o The choice of distribution channels for export of identified products/services
o Analysis of how foreign investment decisions are made.
Identify, then evaluate a target market for the new product (see task 1) and select an
appropriate market segment.
Construct a sound business proposal for the new product/service.
Individually, or in groups, prepare and deliver a presentation for a business pitch for the new
product/service.



Oct 07, 2017
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