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Subject Title Visitor Behaviour and Management
Subject Code HOS804
Lecturer / Tutor Dr Mi
Dr Chengeto Chaderopa
Semester July 2019 Semester
Assessment Title Assessment 3 – Individual Report
Learning Outcome/s 1, 2, 4 & 5
Assessment type (group or
Weighting 50 %
Word count 3000 words excluding references and appendices
Due date Week 14
Class submission Lecture ☐ XXXXXXXXXXTutorial ☐
Submission type Paper copy ☐ XXXXXXXXXXTurnitin ☒
Format / Layout of Assessment
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
You are contracted to provide an assessment and
ecommendation for a new attraction or event for the City of
Sydney with the aim to increase visitors to the city during the
winter months. Typically, visitor numbers are at their lowest during
this time resulting in lower revenue for hotels, restaurants and city
etailers and businesses.
Your task is to write a report that:
✓ Critically appraises the effectiveness of established
theories and strategies in creating an appropriate solution
to the problem of lower visitation during winter months.
✓ Proposes a new event or attraction that would be suitable
for increasing visitor numbers over the winter months and
is aligned with the strategies already in place for this
destination. You will need to include details of the actual
event or attraction such as proposed dates, venue/s and a
ough outline of the schedule for events, or an overview of
the attraction, what it would be what services it would offer
and a proposed location.
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✓ Identifies the specific target market/s, who they are, how
you selected them and why you think they would be
interested in your event/attraction.
✓ Identifies what additional infrastructure, services and
expert knowledge would be required to support this new
event/attraction and where this will come from (e.g.
specific government agencies).
✓ Specifies how you would measure the success of your
event/attraction in achieving the objective of increasing
visitor numbers over winter.
The report must be well researched (based on relevant and
eliable sources), and incorporate theories, management
principles and the published strategies of tourism agencies that
promote tourism and visitation to Sydney. It should be written in
an academic style, approx. 3000 words in length (not including
executive summary, reference list or any appendices).
Be particularly careful to avoid plagiarism that is, passing other
people’s work off as your own (academic theft). Penalties for
plagiarism are heavy and may include failure in the course.
The main criteria for success:
1.Insight – The report should demonstrate an in-depth
understanding of the destination/attraction experiential services
and qualities, and tourist/visitor motivation theory
2. Substantiation - The report should be underpinned by course
material and additional readings around the topic.
3.Clarity and structure – The report should be well structured
and clearly presented
Readings for the assessment
(instructions where they can be
found e.g. MyAthens database,
Relevant readings for this assessment can be found on Moodle
Grading Criteria / Ru
ic The grading ru
ic for this assessment is on Moodle