Social media provides many advantages and opportunities for multi-national businesses to connect...

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Social media provides many advantages and opportunities for multi-national businesses to connect with their customers. In responding to the following, reflect on the use of social media to develop the coffee franchises in each country. Write at least 3 paragraphs on the following:  Describe the main driving factors (such as purposes of using social media, how open the culture is to sharing information online (privacy and security), online purchasing behavior, languages other than English being used, and number and types of social media users among the total population) that determine the choice of platforms and content that your franchises should focus on when using social media to communicate with customers in Mexico and China.  Explain some of the etiquette factors that should be taken into consideration in each country when using social media to conduct business, which is essential for business professionals. Business etiquette and activities make a good impression while using social media. Etiquette is essential for business professionals, and student may address cultural factors that affect social media or common-sense rules of behavior will enhance interactions online.  Discuss how global technology has changed the way businesses, in this case the franchises, communicate because of the accessibility of Web sites, social media, e-mail, and other forms of technology.

Azra S · Accepted Answer

Social Media and Coffee franchises
Mexico is sometimes said to be the most connected country in the world. This is because of the huge number of active social network users in the country. About 98% of the Mexican population uses Facebook.  Mexicans use social media to share personal experiences and connect with others. There is minimum amount of censorship in Mexico. Mexicans exhibit high online purchasing behaviour and communicate in both English and Spanish. The most popular social media in Mexico is Facebook followed by Twitter, Whatsapp and YouTube (Farkas, Helbing & Vicsek, 2002). So, it is important to focus on graphical information sharing regarding the coffee franchise on platforms such as Facebook and Youtube. Visual appeal in the form of simplified ads or Picture ads can be attractive to Mexicans.
China, in spite of being a highly censored country,

Social media provides many advantages and opportunities for multi-national businesses to connect with their customers. In responding to the following, reflect on the use of social media to develop the...

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