Please do an audit on the External Marketing Environment of Toyota using the ru
ic below:
These are just some examples and ideas you can follow.
APA Syle with at least 3 references.
As a market orientated organisation, we must start by asking – What is the nature of our ‘customer?’ Such as:
·     Their needs and how we satisfy them.
·     Their buyer decision process and consumer behaviour.
·     Their perception of our
and, and loyalty to it.
·     The nature of segmentation, targeting and positioning in our markets.
·     What customers ‘value’ and how we provide that ‘value?.’
What is the nature of competition in our target markets?
·     Our competitors’ level of profitability.
·     Their numbe
concentration.
·     The relative strengths and weaknesses of competition.
·     The marketing plans and strategies of our competition.
What is the cultural nature of the environment(s)?
·     Beliefs and religions.
·     The standards and average levels of education.
·     The evolving lifestyles of our target consumers.
·     The nature of consumerism in our target markets.
What is the demography of our consumers? Such as average age, levels of population, gender make up, and so on. How does technology play a part?
·     The level of adoption of mobile and Internet technologies.
·     The way in which goods are manufactured.
·     Information systems.
·     Marketing communications uses of technology and media.
What is the economic condition of our markets?
·     Levels of average disposable income.
·     Taxation policy in the target market.
·     Economic indicators such as inflation levels, interest rates, exchange rates and unemployment.
Is the political and legal landscape changing in any way?
·     Laws, for example, copyright and patents.
·     Levels of regulation such as quotas or tariffs.
·     Labou
labor laws such as minimum wage legislation.