Microsoft Word XXXXXXXXXXAssignment 1a of 4 - Project Scope Submission.docx
9939 APPLIED ENTREPRENEURSHIP: CONCEPT
DEVELOPMENT AND VALIDATION
Assignment 1a, Project Scope Submission
KEY INFORMATION
Due date Refer to the UC Unit Outline for the cu
ent teaching period
Weighting 10%
Relevant chapters Part 1a
Assessment format Project Scope
Length 500 words (+/- 10%)
Specific requirements Research and references are not required for this submission.
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
1. Apply information and data from real market situations to identify venture opportunities. 

2. Apply creative thinking skills to develop potential response opportunities to identified scenarios,
taking into account key customer markets and segments.
GRADUATE ATTRIBUTES
• 1. UC graduates are professional - communicate effectively
• 1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan
and manage their workload
• 1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve
theoretical and real-world problems
• 2. UC graduates are global citizens - make creative use of technology in their learning and professional
lives
• 3. UC graduates are lifelong learners - be self-aware.
BRIEF
By the end of this applied subject, students should have formulated a validated business plan that is
strategically sound and theoretically justified.
This first task is to get you to think about the scope and big-picture of your concept, and to seek some
formative feedback from your academic.
9939 APPLIED ENTREPRENEURSHIP: CONCEPT
DEVELOPMENT AND VALIDATION
Assignment 1a, Project Scope Submission
ASSIGNMENT INFORMATION
This task is Part 1 of your enterprise concept journey and marks the start of your overall applied subject
credits. You are to identify the appropriate scope for your research relevant to your business concept such as:
• Key sectors
• Industries
• Consumer markets.
You should
oadly outline and
ainstorm a business problem that will guide your next task in the research
and market/industry analysis.
PROCESS
For this first task you will create a written proposal of ~500 words:
• Any personal insight or connection to that relates to your industry selection or intended business idea.
Remember, we’re testing your ability to establish a
and-new idea to the market and assessing its
viability, so try not to choose one you are already working on! 

• Consideration of an industry for analysis, and provision of evidence as to why you have selected the
industry. Do you want to explore this emerging trend because you have noticed in your daily media
consumption or social trends? Is it be related to your cu
ent job or role? 

• If you have a general idea of a business idea you want to explore based off this industry, provide us a
it of detail. 

• Provide geographic scope of your business idea - does it impact the Australian market? The US
market? Is it wider reaching than this? Or is it even more na
ow (e.g. Melbourne). Remember to justify
your selection. 

CONSIDERATIONS
• Try to be flexible with your scope here initially and let your personal and professional interests guide
you throughout this unit – this is meant to be step 1 of your enterprise journey! Don’t have a fixed
endpoint just yet. 

• Start
oad, and by the end of this subject your scope will be na
ow. We encourage you to look back
on previous subjects and chapters to supplement your assignment, as well as consider personal
interests, ho
ies and your own imaginative business ideas!
9939 APPLIED ENTREPRENEURSHIP: CONCEPT
DEVELOPMENT AND VALIDATION
Assignment 1a, Project Scope Submission
RUBRIC
CRITERIA FAIL: < 50% PASS: 50-64% CREDIT: 65-74% DISTINCTION: 75-84%
HIGH DISTINCTION:
85%+
Substantive
evidence of insight,
eflection and
connection to past
experiences
(personal and
professional).
(30%)
No evidence of
personal reflection
or insight.
Developing
consideration of
concept task,
minimal personal or
professional
elevance.
Good consideration
of scope and
personal and
professional
connection.
Excellent future
scope and direction
of concept outlined.
Some developing
consideration of
personal and
professional
elevance.
Outstanding planning
and outline of
concept scope. This
is linked closely to
personal and
professional
experiences.
Reflection and
consideration of
emergent business
opportunities or
problems in
preparation for
upcoming research
task.
(30%)
No consideration of
usiness
opportunities or
problems.
Developing
consideration of
usiness problems.
Some good
considerations of
emergent problems
or opportunities in
anticipation of
future research and
validation.
Well articulated and
outlined business
problems and
opportunities with
consideration for
the upcoming
development tasks.
Excellent outlined
findings of emergent
usiness
opportunities and
problems, with
consideration of
upcoming tasks and
processes.
Proposed business
idea is logical and is
potentially viable.
(30%)
No logical rationale
for the business
idea.
Some logic outlined
for the proposed
usiness.
Good rationale for
proposed business
opportunity.
Well thought out
ationale for
proposed business
opportunity
covering feasibility
and viability
Comprehensive
ationale for
proposed business
opportunity covering
feasibility and
viability.
Professionalism in
language,
presentation and
consideration of
professional
audience of
prepared materials.
(10%)
Undeveloped grasp
of commercial or
professional
language or
presentation.
Lacking preparation
for task.
Developing grasp
of professional
presentation ability
and commercial
language use.
Good
understanding and
application of
commercial
language and
concepts with solid
presentation. Well
prepared.
Very good
application and use
of professional
language and
presentation. High
enthusiasm and
commercial
elevance. Very well
prepared.
Outstanding
application and
confidence of
commercial language
with high regard for
professional
presentation.
Enthusiastic,
engaged, and
prepared.