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How much vacationing has now gone the social media way fortravel marketing? For example, did you know that: 30% of U.S. travelers turn to social media to find trip inspiration 40% of UK Millenial...

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How much vacationing has now gone the social media way fortravel marketing? For example, did you know that:

  • 30% of U.S. travelers turn to social media to find trip inspiration

  • 40% of UK Millenial travelers say they consider how instagramable a location is when trip planning

  • 40% of all online bookings are now coming through a mobile device

  • 74% of travelers use social media while on vacation

  • 60% of travelers us nagivation apps (i.e. Google Maps) while traveling

Is your travel brand on top of these social media trends and are you engaging with travelers on these platforms before, during and after their trip?

This week, further research how travel decisions are affected by social media. You have three categories to select your research (please choose one for each category).

Social Media Influencers- name one Instagramaccount, Twitter, or Facebook account that you think influences or inspires people to go to a particular destination. How many followers or fans? Look at his/her photos, what type of travelers does he/she influence? Do you think he/she is effective?

  • @Fromsong

  • @sweetpekoe

  • @kevinandamanda

  • @kjp

  • @top_sf_restaurants

  • @taramilktea

Planning and Booking- find a website or mobile app that provide consumers a way to book their flights or hotel accommodations.

  • Kayak

  • Expedia

  • CheapOair

  • Tripadvisor

Hotel's Social Media- similar to the social media influencer,name oneInstagramaccount that you think influences or inspires people to stay in the hotel. How many followers or fans? Look at the photos, what type of travelers does it try to influence? Doyou think it is effective?

  • @kimpton

  • @omnihotels

  • @fairmonthhotels

  • @virginhotels

  • @hyatt

Lastly, make sure to incorporate thoughts, notes, and points from the guest speaker video in your posts.

guest video link;

https://youtu.be/4jMyCWtVRsU


Answered Same DayMar 15, 2022

Solution

Sourav answered on Mar 16 2022
25 Votes
Digital Marketing         4
Digital Marketing
Table of Contents
The way vacationing has now gone the social media way for travel marketing    3
How the travel
ands are interacting with travellers through social media?    3
Impact of Social Media on travel decision    3
Reference List    5
The way vacationing has now gone the social media way for travel marketing
Social media has opened a new dimension to the business in the modern market where it has helped marketers to be more informed about their target audience. Identifying the consumer's likes and dislikes through social media marketing helps marketers to develop an innovative marketing strategy to attract potential customers (Youtube, 2021). Tourism companies have found that using social media acts as a powerful tool for attracting new travellers through simple advertisements. Companies are sharing their real customer experiences on social media to influence other travellers to travel to such places. In July, it was found that about 60% of travellers worldwide have trusted digital media while travelling (Statista, 2022).
How the travel
ands are interacting with travellers through social media?
In recent years, more people are using social media for their travel inspiration and ideas in the global market. It is observed that most people share photos on...
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