HOTL9670 Hospitality Technology E-commerce Comparison Report on Topic United Airlines vs. American Airlines The Report 1. Research, compare and prepare and in-depth analysis of your topic. Your...

HOTL9670 Hospitality Technology

E-commerce Comparison Report on

The Report

1. Research, compare and prepare and in-depth analysis of your topic. Your analysis should include but not limited to:

· Website quality analysis (appearance, functionality etc)

· Searchability – search engine (ie. by city, resort destination, airport etc)

· Customer engagement/Use of social media

· Conclusion and Insights (what makes a good website? why are these good or not? What could be? Current trends…what are other websites doing?)

added

2. Research your topic. You must find at least three types of supporting material. Consider the following sources of supporting materials: books, magazines, the Internet, newspapers, journals, and interviews with experts.(Wikipedia is not a source!) Use charts and graphs to illustrate numbers, statistics and financials. (properly sourced) Also, use screenshots to illustrate your comparisons.

4/4

3/4

2/4

1/4

COHESIVENESS

Ties together information from all sources. Paper flows from one issue to the next without the need for headings. Author’s writing demonstrates an understanding of the relationship among material obtained from all sources.

For the most part, ties together information from all sources. Paper flows with only some disjointedness. Author’s writing demonstrates an understanding of the relationship among material obtained from all sources.

Sometimes ties together information from all sources. Paper does not flow – disjointedness is apparent. Author’s writing does not demonstrate an understanding of the relationship among material obtained from all sources.

Does not tie together information. Paper does not flow and appears to be created from disparate issues. Headings are necessary to link concepts. Writing does not demonstrate understanding any relationships

DEPTH AND ANALYSIS OF DISCUSSION

In-depth discussion & elaboration in all sections of the paper. Graphs and illustrations demonstrate in depth analysis

In-depth discussion & elaboration in most sections of the paper. Good use of graphs and illustrations

The writer has omitted pertinent content or content runs-on excessively. Quotations from others outweigh the writer’s own ideas excessively. Selective use of graphs and illustrations

Cursory discussion in all the sections of the paper or brief discussion in only a few sections. Limited or no graphs or illustrations

COMPARISON

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure. It follows a consistent order when discussing the comparison.

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure but does not follow a consistent order when discussing the comparison.

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure, but some information is in the wrong section. Some details are not in a logical or expected order, and this distracts reader.

Many details are not in a logical or expected order. There is little sense that the writing is organized.

SPELLING & GRAMMAR

No spelling &/or grammar mistakes.

Minimal spelling &/or grammar mistakes.

Noticeable spelling & grammar mistakes.

Unacceptable number of spelling and/or grammar mistakes.