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HOTL9670 Hospitality Technology</o:p> E-commerce Comparison Report on </o:p> Topic</o:p> United Airlines vs. American Airlines</o:p> </o:p> The Report</o:p> 1....

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HOTL9670 Hospitality Technology

E-commerce Comparison Report on

Topic

United Airlines vs. American Airlines

The Report

1. Research, compare and prepare and in-depth analysis of your topic. Your analysis should include but not limited to:

· Website quality analysis (appearance, functionality etc)

· Searchability – search engine (ie. by city, resort destination, airport etc)

· Customer engagement/Use of social media

· Conclusion and Insights (what makes a good website? why are these good or not? What could be? Current trends…what are other websites doing?)

added

2. Research your topic. You must find at least three types of supporting material. Consider the following sources of supporting materials: books, magazines, the Internet, newspapers, journals, and interviews with experts.(Wikipedia is not a source!) Use charts and graphs to illustrate numbers, statistics and financials. (properly sourced) Also, use screenshots to illustrate your comparisons.

Website Comparison Rubric

4/4

3/4

2/4

1/4

COHESIVENESS

Ties together information from all sources. Paper flows from one issue to the next without the need for headings. Author’s writing demonstrates an understanding of the relationship among material obtained from all sources.

For the most part, ties together information from all sources. Paper flows with only some disjointedness. Author’s writing demonstrates an understanding of the relationship among material obtained from all sources.

Sometimes ties together information from all sources. Paper does not flow – disjointedness is apparent. Author’s writing does not demonstrate an understanding of the relationship among material obtained from all sources.

Does not tie together information. Paper does not flow and appears to be created from disparate issues. Headings are necessary to link concepts. Writing does not demonstrate understanding any relationships

DEPTH AND ANALYSIS OF DISCUSSION

In-depth discussion & elaboration in all sections of the paper. Graphs and illustrations demonstrate in depth analysis

In-depth discussion & elaboration in most sections of the paper. Good use of graphs and illustrations

The writer has omitted pertinent content or content runs-on excessively. Quotations from others outweigh the writer’s own ideas excessively. Selective use of graphs and illustrations

Cursory discussion in all the sections of the paper or brief discussion in only a few sections. Limited or no graphs or illustrations

COMPARISON

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure. It follows a consistent order when discussing the comparison.

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure but does not follow a consistent order when discussing the comparison.

The paper breaks the information into whole to-whole, similarities - to-differences, or point by-point structure, but some information is in the wrong section. Some details are not in a logical or expected order, and this distracts reader.

Many details are not in a logical or expected order. There is little sense that the writing is organized.

SPELLING & GRAMMAR

No spelling &/or grammar mistakes.

Minimal spelling &/or grammar mistakes.

Noticeable spelling & grammar mistakes.

Unacceptable number of spelling and/or grammar mistakes.

Answered Same DayNov 13, 2021

Solution

Vignesh answered on Nov 13 2021
47 Votes
COMPARISON REPORT ON AMERICAN AIRLINES AND UNITED AIRLINES
INTRODUCTION
United Airlines has a separate department for satisfying the customer requirements and providing dedicated service to them. Mainly, travellers in the U.S prefer to use united airlines. In case if customers need to travel from the other location they can call to service number so that they can confirm their ticket using text format also. American Airlines miles can be rewarded by the travellers and vacation travellers but they should be aware of all the deals that are offered by the American airlines otherwise some of the parts will be missed. So when prefe
ed to American airline their offers and deals should be viewed completed before travelling. If enough miles are earned then it can be redeemed to the booking of next flight at low cost. In this report, comparison report of united airlines and American airlines by considering the website quality, searchability and customer engagements are discussed (Ben, 2019).
WEBSITE QUALITY ANALYSIS
The American airline's website is enough for retrieving the basic information. Still the companies are forcing the customer to update the class of the flight journey. From the above picture we can see the functionality and the booking for the flight ticket is simple and fast (CAPA, 2015).
United Airlines website is not as user friendly as American website. To know any information they must search for the icons and then work with it. From the above screenshot we can see that the functionality and booking of flight is not simpler.
SEARCHABILITY
From this screenshot, we can see the difference between the basic economy and economy class tickets. While booking the ticket the customer should give all the instructions so that the customer can choose different kinds of flights that are available to reach his...
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