Project Portfolio assessment task
STUDENT PROJECT/PORTFOLIO/ ASSESSMENT TASK
Task Numbe
1 of 2
Task Name
Integrated Project
(Part A and B)
National unit(s) code
BSBMKG517
National unit(s) title
Analyse consumer behaviour for specific international markets
National qualification code
BSB50815
National qualification title
Diploma of International Business
RMIT Program code
C5372
RMIT Course code
MKTG7891C
Assessment Information
Duration and/or due date:
Please check in Canvas for submission dates
Task instructions
Summary and Purpose of Assessment
This assessment task requires you to demonstrate competency and knowledge in assessing cu
ent consumer interest and to confirm market target. The task has two parts; providing critical thinking and market analysis using “Beats by Dre” electronics
and.
This will contribute towards providing evidence demonstrating your skills and knowledge of BSBMKG517.
This task is one of two assessment tasks you need to complete satisfactorily in order to be deemed competent for this unit.
Assessment Instructions
Acknowledge all the sources of information you use in your work using a referencing style such as Harvard or APA, RMIT li
ary has this guide for your use https:
www.lib.rmit.edu.au/easy-cite
Part A : Assess cu
ent level of consumer interest
(Must Include: Introduction, body paragraphs and conclusion)
· Investigate the audiophile or “hi-fi enthusiast” consumer need for the Premium Over-Ear Headphones product “Beats by Dre”
and, through a
ief analysis of trends and past performance of the product in the USA and Australia. Include in your answer quantitative and qualitative information or data.
· Review “Beats by Dre” past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within the USA and Australia.
· Assess individual, social and cultural influences on consumer behaviour and estimate their impact for “Beats by Dre” products.
· Assess lifestyle influences on consumer behaviour and estimate their impact for “Beat by Dre” products.
· Assess “Beats by Dre” organisational behaviour in relation to their products in accordance with the marketing plan.
Part B: Confirm target market
(Must Include: Introduction, body paragraphs and conclusion)
· Identify market or market segment for “Beats by Dre” products in accordance with the marketing plan.
· Identify aspects of culture that may impact international marketing of “Beat by Dre” products within target market.
· Identify consumer attributes for “Beats by Dre” products in the USA
·
· Identify features of “Beats by Dre” products in accordance with marketing plan
Conditions for assessment
· This is an individual task which you must complete with minimal support from others. If in any doubt about what kind of support is allowable then please seek clarification from your facilitato
assessor.
· Tasks are completed outside of class and submitted on or before the specified due-date as stated in Canvas.
· Your work will receive a result of Competent or Not Yet Competent. You must meet all the criteria listed in Section B to be deemed satisfactory for this assessment. If you are deemed not yet satisfactory then feedback from your facilitato
assessor, as noted in Section B, will indicate how you need to improve your work before re-submitting it.
· You are entitled to 2 attempts at this assessment task.
· If you are unable to meet the submission deadline as stated in Canvas then please consult with your facilitato
assessor as soon as possible, preferably at least 1 week prior to the assessment submission date. Information found on the web pages below will also help inform you as to your rights and responsibilities
· For a 1-week extension, see https:
www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
· For special consideration see https:
www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
· For reasonable adjustment see https:
www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment
· You are able to appeal the assessment decision according to RMIT Assessment Processes
·
Instructions on submitting your project/portfolio
Please upload your assessment task in Canvas > Assignments > Assessment Task One.
Please submit a single file only, preferably in either Word or PDF format. If your submission contains files of multiple formats then submit them all in a single zip file. Whatever file you submit, name the file as follows: your surname, your student no, unit national code and task number:
Example: Roberts_s123456_BSBMKG517 Assessment Task 1
Equipment
esources students must supply:
Equipment
esources to be provided by RMIT
· access to a computer or laptop
· access to the internet and programs
· access to a teaching/work environment
· access to Canvas
· assessment resources including assessment templates and forms
· access to RMIT services & support eg li
ary, study and learning centre, etc
· access to RMIT Assessment Policies and Procedures
Section B: Assessment Feedback
Below is your assessor’s evaluation of your work and a result as to whether it’s been deemed Satisfactory or Not Yet Satisfactory.
Student Name
Student ID
Date
Task Numbe
1 of 2
Task Name
Integrated Project
(Part A and B)
National unit(s) code
BSBMKG517
National unit(s) title
Analyse consumer behaviour for specific international markets
National qualification code
BSB50815
National qualification title
Diploma of International Business
RMIT Program code
C5372
RMIT Course code
MKTG7891C
Criteria for assessment
Satisfactory
Comment
Yes
No
Part A: Assess cu
ent level of consumer interest (Introduction, body paragraphs and conclusion)
Investigate the audiophile or “hi-fi enthusiast” consumer need for the Premium Over-Ear Headphones product “Beats by Dre”
and, through a
ief analysis of trends and past performance of the product in the USA and Australia. Include in your answer quantitative and qualitative information or data.
☐ ☐
Review “Beats by Dre” past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within the USA and Australia.
☐ ☐
Assess individual, social and cultural influences on consumer behaviour and estimate their impact for “Beats by Dre” products.
☐ ☐
Assess lifestyle influences on consumer behaviour and estimate their impact for “Beat by Dre” products.
☐ ☐
Assess “Beats by Dre” organisational behaviour in relation to their products in accordance with the marketing plan.
☐ ☐
Part two: Confirm target market (Introduction, body paragraphs and conclusion)
Identify market or market segment for “Beats by Dre” products in accordance with the marketing plan.
☐ ☐
Explain aspects of culture that may impact international marketing of “Beat by Dre” products within target market.
☐ ☐
Identify and describe consumer attributes for “Beats by Dre” products in the USA
☐ ☐
Identify features of “Beats by Dre” products in accordance with marketing plan
☐ ☐
Has the candidate successfully completed this assessment task
Yes
No
Feedback to the candidate
Student signature
Assessor name and signature
Date