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HAT304_T3_2019_Assessment_01_v2 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business...

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HAT304_T3_2019_Assessment_01_v2
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.









Assessment 1 Information

Subject Code: HAT304
Subject Name: Emerging Issues in Hospitality and Tourism
Assessment Title: Individual Investigation
Assessment Type:
Length:
Written Analysis
1000 words (+/- 10% allowable range)
Weighting: 30%
Total Marks:
Submission:
100
Online via Turnitin
Due Date: Week 6

.
Your task
You are required to choose one of the tourism topics that were covered in weeks 2 to 5, and conduct
extensive research of the most recent scholarly and peer-reviewed literature.

Assessment Description
In this individual assignment, you will be given an opportunity to explore contemporary issues affecting
the Hospitality and Tourism Industry in Australia by conducting an extensive review of the cu
ent and
scholarly literature. This will enable you to pursue self-directed learning and practise useful
communication skills by writing an informed and well-versed report.

Assessment Instructions
Before making a choice, please conduct preliminary research first to determine the availability of
information. If you find that the number of credible sources about your chosen topic is limited, please
consult your workshop facilitator to discuss an alternative. Please note that the date range of the
literature must not exceed five years.

In reviewing found literature about your chosen type of tourism, you are required to:
• Map and draw the potential traveller’s touchpoints within the selected tourism type by creating a
chart or diagram (1 page, no more).
• Identify and analyse the central issues in each of the traveller’s touchpoints (400 words);
• Critically examine and evaluate various solutions that hospitality and tourism businesses adopt
to rectify issues you have identified (600 words).

In writing your analysis, you will need to use at least 8 sources of information that are referenced in
accordance with Kaplan Harvard Referencing Guide. These may include corporate websites,
government publications, industry reports, census data, journal articles, and newspaper articles.




Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assignment Submission

This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a
ief description of the issue and a screenshot
of the Turnitin e
or message.

You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.

After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
e one day late and therefore subject to the associated penalty

For more information, please read the full policy via
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf


https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information


Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?

Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.


Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.


Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
HAT304 Assessment 1 Marking Ru
ic – Individual Investigation Analysis 30%

Marking
Criteria
F (Fail)
0-49%
P (Pass)
50-64%
C (Credit)
65-74%
D (Distinction)
75-84%
HD (High Distinction)
85-100%
Touchpoints‘
Map

__/10 marks
The potential traveller’s map
that you have drawn is
incomplete and/or i
elevant
to the assessment task.
You have drawn a somewhat
detailed map of the potential
traveller’s touchpoints.
You have drawn a mostly
detailed map of the potential
traveller’s touchpoints.
You have drawn a detailed
map of the potential traveller’s
touchpoints.
You have drawn an extensive
and well-detailed map of the
potential traveller’s touchpoints.
Identified
Issues

__/20 marks
Your analysis does not
satisfactorily identify and/or
examines issues.
Your analysis identifies and/or
examines issues in some of
the touchpoints.
Your analysis identifies and/or
examines issues in most of
the touchpoints.
Your analysis identifies and
examines issues in each of the
touchpoints.
Your analysis identifies and
thoroughly examines central
issues in each of the
touchpoints.
Critical
Evaluation

__/20 marks
You examine and evaluate
unsuitable solutions and/or
your interpretation of the
task is i
elevant.
You examine and evaluate
somewhat relevant solutions.
You examine and evaluate
mostly relevant solutions.
You examine and evaluate
elevant solutions.
You critically examine and
evaluate various and relevant
solutions.
Use of
sources/supportive
evidence

__/20 marks
Your research lacks focus
ecause of an unsuitable
choice of sources.

You have selected some
appropriate sources. Better
use of quality sources would
help focus your research.
Your research is focused,
drawn from an appropriate
ange of sources.
It is obvious that your research
is focused, complemented by a
quality selection and range of
sources.

It is clearly obvious that your
esearch is extensive and
focused, complemented by a
quality selection and range of
sources.
Gramma
Spelling

__/10 marks
Spelling and/or grammar is
consistently inco
ect,
impacting on the flow and
eadability of your analysis.
Mostly co
ect grammar and
spelling used throughout, with
consistent minor and/or major
e
ors.
Mostly co
ect grammar and
spelling used throughout, with
occasional minor and/or major
e
or(s).

Co
ect grammar and spelling
throughout the analysis, with
the occasional minor e
or.
Co
ect grammar and spelling
throughout the analysis with no
e
ors.


Format

__/10 marks
The format chosen for your
analysis lacks thought and
consideration for the
intended audience
The format chosen for your
analysis is appropriate, but
major improvements would
enhance its presentation.
The format chosen for your
analysis is appropriate, but
some improvements would
enhance its presentation
Your analysis is professionally
presented and have been
submitted in an appropriate
format
Answered Same DayDec 03, 2021HAT304

Solution

Aanchal answered on Dec 09 2021
58 Votes
HAT304 EMERGING ISSUES IN HOSPITALITY AND TOURISM
(MEDICAL TOURISM)
Table of Contents
Introduction    3
Potential Traveller’s Touchpoints within Medical Tourism    4
Central Issues in Each Touchpoint    4
Recommendations to Hospitality and Tourism Businesses to Rectify Issues    6
Conclusion    7
References    9
Introduction
The existing and potential ability of the Australian health system to support medical tourism should be carefully considered. Australia has several restrictions on its medical ability that undoubtedly limit medical tourism. It is important to emphasize that the demand for medical tourism is unlikely to grow to have significant impacts on Australia's private hospital sector based on consultation processes and cu
ent size of the industry. Nonetheless, seminars and literature have shown that most visitor healthcare providers invest in the ability to serve both the local and the foreign clients and build up their own facilities. However, foreign patients would probably remain an overwhelming minority across Australia without deliberate involvement in fostering medical tourism, which means there is likely to be minimal impact on the existing private hospital system capacity.
Potential Traveller’s Touchpoints within Medical Tourism
Medical Intercession
Considering Travelling to Australia
Searching and Verifying Heath Care Professionals
Travel/ Stay / Visa A
angement
Traveling to Australia to get the treatment done
After Care Facilities
Returning Home Happy
Contacting /scheduling appointment and sharing Medical History
MEDICAL TOURISM TOUCHPOINTS
Central Issues in Each Touchpoint
As compared to the tourism sector as a whole, Australia is cu
ently extremely small. In consultations, only a few known medical tourism promoters and providers were found. Many stakeholders acknowledge it is likely to be a small nickel market in comparison with the general tourism sector, although the medical tourism industry is developing. As supported by Holliday et al. (2015), due to consultations, there are major differences in the clinical travel average for providers and facilitators for medical tourism with indicative figures below.
Medical facilitators said they receive 20 to 50 patients a year on average. One facilitator confirmed that it received only a total of approximately 30 patients from August 2009 to January 2011.
A private provider has reported that approximately 20 to 30 patients are receiving treatment annually.
Real or Perceived Quality Issues
The convincement of (possible) patients that they are comparable to the medical treatment available at home is one of the biggest problems especially for medical tourism destinations in developing countries. As you observe, West medical tourists often perceive health care inadequate or unsafe in developing countries (according to the motto 'You get what you're paying for') (Hong, 2016). There is cu
ently no detailed data that can compares performance measures accurately across countries, even where the quality of a foreign health facility is high and it does its best (for example, through accreditation, staff qualifications and patients' testimony)
Real or perceived unstable social, political, environmental and economic...
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