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Competency In this project, you will demonstrate your mastery of the following competency: Trace the evolution of the communication profession in order to understand and solve contemporary...

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Competency

In this project, you will demonstrate your mastery of the following competency:

  • Trace the evolution of the communication profession in order to understand and solve contemporary communication problems

Scenario

Logo for Acme Widget Co.

You are the communications director at Acme Widget Co., and you and an administrative assistant are the only members of the communication department for your organization. Your company has been in business for many years selling a wide variety of products, including high-quality toys, games, bicycles, sporting goods, and footwear. The founder’s son, William Widget, is the current CEO. In his role as CEO, William is a bit nostalgic and old-fashioned. He likes to keep things the way they were when his mother was running the business. He is not keen on social media (although the company has a Facebook account, a rarely used Twitter, and a static website—all of which led to a massive increase in sales over the last ten years, but sales have since flattened).

In your role as communications director, you spend a lot of time creating internal communications for the office, stores, and warehouse facilities. You post minimal content to Facebook and have very little time to conduct external communications. You realize that you need to provide strong social media engagement, update the website, and promote the Acme Widget Co. brand. You would like to consider integrating an Instagram account and possibly using Pinterest to expand your social media presence. You would also like to target communications to specific audiences by demographics. You know that you can’t do this alone. In turn, you would like to hire a communications specialist who can support you in these tasks and bring Acme Widget Co. into the twenty-first century. The company’s stakeholders and board members are concerned for the future of the company based on recent stock prices.

You have been granted the opportunity to meet with William Widget, upper management, and two of the board members to persuade them that you need to hire an additional communications team member. You will have to prepare a presentation that demonstrates the opportunities that this additional position can provide for Acme Widget Co. and how it will add depth to the communication opportunities for your company and engage your customers while building brand loyalty.

Woman giving a presentation to a group of adults.

Directions

Your presentation with speaker’s notes has to persuade the CEO to see the evolution of communication and the communications trends that are currently underway and to better understand the current roles that communicators fill in the contemporary landscape. By the end of your presentation, William Widget should understand why it is necessary to create a new position. Along with a title and reference slide, include high-level points as well as detailed speaker’s notes on the following:

  • Evolution of Communication: Begin your presentation with 3 to 4 slides that summarize the history and evolution of communication. In particular, be sure to include the following on your slides or in your speaker’s notes:
    • Communications Fields: Describe the various fields of the communication profession and how each of them has evolved over time.
      • Key Historical Points: Explain any key historical points within the various fields of the communication profession with an emphasis on their relationship to the current and constantly changing communications landscape.
  • Current State of Communications: After presenting on the history and evolution of communication, be sure to discuss the current state of communications on your next 3 to 4 slides. Include the following:
    • Trends: What are current trends in the various fields of the communication profession? How might these trends have an impact on Acme Widget Co.?
    • Technological Advancements: How have technological advancements impacted the various fields of the communication profession? How might these technological advancements have an impact on Acme Widget Co.? Provide recommendations that include present-day technology to improve the current communications at Acme Widget Co.
  • Need for Additional Communications Staff: Now that you have presented the facts about the evolution of the communications field, explain to stakeholders in 3 to 4 slides why it is necessary to hire an additional communications staff member. Consider the following questions in making your recommendation: What could this new staff member do to help Acme Widget Co.? Why does the company need to expand its communications department?
    • Potential Career Opportunity: Discuss different types of careers or job titles for the potential communications professional you hire. Consider the various roles within the communications field, and propose the role that is most likely to meet the needs of Acme Widget Co.

What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Slide Presentation
You will submit a 9- to 12-slide presentation (excluding the title slide and reference slide) with accompanying speaker’s notes. The presentation will summarize the evolution and current state of the communication field and persuade leadership that additional communications staff members are required.

Answered Same Day Dec 03, 2021

Solution

Aanchal answered on Dec 10 2021
126 Votes
COMMUNICATION OPPORTUNITIES FOR ACME WIDGET CO.
Table of Contents
Introduction    3
Evolution of Communication    3
Newspaper    3
Telephone    3
Radio    3
Television    3
Computer Network    3
Internet    3
Social Networking    4
Communication Fields    4
Community Manager    4
Social Media Monitor    4
Influencer Manager    4
Key Historical Points    5
Cu
ent State of Communications    5
Improved Storytelling    5
Better Content and More Number of Content Creators    5
Rise of Video Communications    5
AI and Process Augmentation    5
Digital Innovation Leading to Increased Authenticity    5
Technological Advancements    6
Need for Additional Communications Staff    6
Potential Career Opportunity    6
Social Media Manager    6
Content Creator    6
Conclusion    6
References    7
Introduction
Communication is the process, in which one person expresses his or her idea and the other listens to the idea, which the one speaking expresses. People have had to connect with each other since the beginning of the period.
Evolution of Communication
Newspaper
Johannes Gutenberg’s work on the printing press began in 1436. The invention of printing press led to an entire new era of mass communication. This gave rise to the newspaper, which did the work of propagating information to the mass (Burgoon, Gue
ero & Floyd, 2016).
Telephone
Then came the instrument, known as a telephone, which transmitted and received sounds, typically in the form of the voice of the human being. They are a point-to-point communication system, which allows two individuals to talk to each other separately by large distances. Designed by Alexander Graham Bell in the mid-1870s (Habermas, 2015). The mobile was long known as one of the most popular devices in the developed world for businesses, households and nowadays.
Radio
Radio is the propagation of electromagnetic waves in the frequency range from approximately 3 kHz to 300 GHz by means of free space with frequencies that are slightly below visible light. Such waves are refe
ed to as radio waves. Electromagnetic radiation travels through the atmosphere and vacuum by oscillating electromagnetic fields.
Television
Television (TV) is the television medium for receiving and transmitting moveable images, which are either monochromic (black and white). The television set has become commercially available since the late 1920s, particularly as a medium for advertisement, a source of entertainment and news (Burgoon, Gue
ero & Floyd, 2016).
Computer Network
It is a device where other components of hardware are interconnected by communication channels that enable the sharing of information and resources. Nets may be categorized in a range of features, including data transport medium, communications protocol, size, topology & distance. Networks may be classified.
Internet
The Internet connects the world in a wireless format through the standard internet protocol suite.
Social Networking
An online service is an online platform or site designed to facilitate social networking and the creation of relationships between people, such as shared interests, ho
ies, histories or real-life connections. A social networking site is made up of an individual user's representative (often of the profile), personal links and a variety of other features. As informed by Pedersen et al. (2016),...
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