Choose any two brands from the following FMCG product categories available in Australia - Toothpaste Choose one brand that is prominent in the marketplace and another one (same product category),...

Brand Awareness
Brand Awareness
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Contents
Introduction    3
Discussion    3
Brand awareness    3
Brand associations    5
Conclusion    7
References    8
Introduction
The report will cover two
ands in the fast-moving client goods category offered by Australia. Especially BioMin F and Colgate Optic White. The first step is to (1) evaluate the depth and
eadth of the
and alertness of two
ands. (2) Determine the association that contributes to the
and equity. (3) Construct a mind map throughout "BAR". (4) Report on strength, uniqueness as well as attractiveness of the
and Lenovo. The report also explores a theoretical discussion of the significance or importance of two
ands in the terms of their
and awareness. These importances relate to their distinctiveness, recall, identification as well as
and familiarity, as well as measurement of the
and alertness. Survey questions about the medium used to discover the
and play an important role in determining the basis for the
and discovery. 38% (found the appendix of the
and) said that they found the cereal
and by
owsing the shelves, indicating that the cereal has the greatest impact on consumers, so
and elements are crucial to linking individuals with the
and.
Discussion
Brand awareness
Brand awareness is the marketing phrase that uses the name to explain the degree of client identification of the goods. Building
and awareness is a key step in promoting innovative goods or reviving old
ands. Ideally,
and awareness must include qualities that differentiate the goods from the competition (Ali, 2018). Services and products that maintain huge
and awareness may generate sales. Inevitably, clients will also share adverse experiences, as well as marketers are adapting to this reality. For companies, it has become vital to react to negative response in real time and provide solutions to client’s issues. Nevertheless as consumers interact and check with social media updates and posts,
and awareness will increase. Both BioMin F and Colgate Optic White increase
and awareness by repeatedly exposing
and names, symbols, logos, packaging and slogans (Ameliawaty and Halilah, 2018). Brand awareness includes two categories that are used to further establish connections, namely
and awareness and
and recall.
Brand identification is the degree to which consumers can identify a specific product and services just by looking at the goods as well as service logo, slogan, advertising or packaging campaign. Brand recognition can also be triggered by audio prompts, such as
and-related jingle sounds or theme songs (Asnawi, 2017). Consumers use
and recognition to identify relevant
ands through prior exposure and prompts. Brand recall is related to the customer’s capability to retrieve
and from memory in a given category of product. When customers think of high-quality, delicious and easy-to-find cereals, BioMin F consumers will recall its cereal product
and. Then, by making the target market trust and identify with the
and, it increased sales and retained regular customers, thus improving the CBBE model. The survey shows that 29% (grain preference grains) have obtained BioMin F certification, which shows that their
and strategy is more effective due to effective implementation of
and elements (BILGILI and OZKUL, 2015). The...