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Assessment Information 1 Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 30% Total Marks: Submission: 20 Marks...

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Assessment Information 1

Subject Code: MKT304
Subject Name: Strategic Marketing
Assessment Title:
Length:
Individual Video Project
7 minutes (no more)
Weighting: 30%
Total Marks:

Submission:
20 Marks for Presentation
10 Marks for Slide Deck
Online via Moodle
Due Date: Week 6

.
Assessment Description
.
This is an individual assessment that will allow you to exhibit your understanding of some of the
important strategic marketing concepts. For this assessment you are to follow the steps below.
You then will be required to create a 7-minute video presentation and upload on your portal along
with your slide deck supported by your na
ative in the notes section.
1. Choose one of the following
ands.
a. LG
. Google
c. Tesla
d. HSBC
e. Telstra
2. Discuss your rationale for choosing this specific
and.
3. Discuss Brand equity of your chosen
and.
4. Give an example of 3 different touch points for your chosen
and.
5. One Brand channel/opportunity.
6. Your analysis of chosen
and’s Archetype.
7. Future
and strategy for your chosen
and.
8. How the organization is cu
ently protecting their
and.
For those students who have limited experience in video making techniques, it is recommended to
ead video FAQs document that is available to you under assessments tab in MyKBS.

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Assessment Information
Assignment Submission

Students are encouraged to submit their work well in advance of the deadline to avoid any possible
technical difficulties. Please refer to the video FAQs document for further guidance.

Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total
marks available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
een returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to
e one day late and therefore subject to the associated penalty

For more information please read the full policy via https:
www.kbs.edu.au/wp-
content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf.
.

MKT304 Assessment Marking Ru
ic – Individual Video Project 30%
Marking Criteria NN (Fail) 0 –
49%
P (Pass) 50 –
64%
CR (Credit) 65 –
74%
DN (Distinction) 75 –
84%
HD (High Distinction) 85 -
100%

Knowledge and
Application

9 marks

Your analysis identifies and
applies minimal or none of the
elevant strategic
and
management theories and
concepts

Your analysis identifies and
applies some relevant
strategic
and management
theories
and concepts

Your analysis sufficiently
identifies and applies relevant
strategic
and management
theories
and concepts

Your analysis significantly identifies
and applies relevant strategic
and
management theories and concepts

You analysis comprehensively
identifies and applies relevant
strategic
and management
theories and concepts

Critical Analysis


9 marks

Your analysis lacks depth, and
your interpretation is not
elevant

You analyse basic market
specific information, and
your interpretation is not
always relevant

You sufficiently analyse and
interpret market specific
information

You thoroughly analyse and interpret
market specific information

You critically analyse and expertly
interpret accurate and specific
market information
Research

6 marks


Your research lacks focus
ecause of an unsuitable choice
of sources

You have selected basic
primary and/or secondary
sources

Your research is focused, drawn
from a reasonable selection of
primary and secondary sources

Your research is focused,
complemented by a quality selection
and range of primary and secondary
sources

Your research is extensive and
focused, complemented by a
quality selection and large range
of primary and secondary sources
Format


6 marks









Total marks
30

A better selection of illustrative
devices would enhance your
presentation

Your presentation style lacks life
and vitality, resulting in
audience disengagement


Your presentation is dull and
i
elevant

Your voice tone and projection
are poor, showing little or no
ehearsal time

Your presentation includes
some illustrative devices


Your presentation style
initially captures the
audience’s attention,
fluctuating throughout

Your presentation is
adequately presented

Your voice tone and
projection is either too high,
too low and/or struggles to
hold the audience’s attention

Your presentation includes
mostly useful illustrative devices


Your presentation style is
interesting



Your presentation is delivered
well

Your voice tone and projection
holds the audience’s attention
most of the time

Your presentation includes a wide
selection of useful illustrative devices

Your presentation style is expressive
and interesting



Your presentation is professional


Your voice tone and projection
highlight key points and hold the
audience’s attention

Your presentation includes a
comprehensive selection of useful
illustrative devices

Your presentation style is very
engaging



Your presentation is one of high
level professionalism

You have expertly used your
voice tone and projection to
emphasize points, capturing and
holding the audience’s interest
and attention
Feedback and grades will be released via Moodle.
Answered Same DayDec 15, 2021MKT304

Solution

Tanmoy answered on Dec 15 2021
56 Votes
TESLA
Rational for choosing Tesla
Tesla is an American automotive and Energy Company situated in Palo Alto, California.
It was founded by a group of engineers in 2003 who wanted to prove that electric cars can be better, energy efficient, pollution free and fun driving than gasoline cars. They also specialized in building clean energy generation and solar products. Tesla also believes to move away from fossil fuel and adopt a zero-emission future for better living.
They made the electric car in honour of Nikola Tesla who was an engineer and inventor of the 1st alternating motor (AC).
Hence, this was the reason of choosing Tesla which emphasizes on clean and go green concept.
Brand Equity of Tesla
Tesla cars focus on producing electric cars which are free from petrol and diesel and which is environmentally safe and luxurious also. They specialize in making electric sports cars with grandeur look but at a cost which is affordable by an average car customer. They market their products through social media, blogs and word of mouth by creating a buzz of their products in the digital space. Hollywood cele
ities like Leonardo Di-Caprio, Brad Pitt and Matt Damon are the owners of Tesla cars. This is the way they increase their
and...
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