Assessment Information 1
Subject Code: MKT304
Subject Name: Strategic Marketing
Assessment Title:
Length:
Individual Video Project
7 minutes (no more)
Weighting: 30%
Total Marks:
Submission:
20 Marks for Presentation
10 Marks for Slide Deck
Online via Moodle
Due Date: Week 6
.
Assessment Description
.
This is an individual assessment that will allow you to exhibit your understanding of some of the
important strategic marketing concepts. For this assessment you are to follow the steps below.
You then will be required to create a 7-minute video presentation and upload on your portal along
with your slide deck supported by your na
ative in the notes section.
1. Choose one of the following
ands.
a. LG
. Google
c. Tesla
d. HSBC
e. Telstra
2. Discuss your rationale for choosing this specific
and.
3. Discuss Brand equity of your chosen
and.
4. Give an example of 3 different touch points for your chosen
and.
5. One Brand channel/opportunity.
6. Your analysis of chosen
and’s Archetype.
7. Future
and strategy for your chosen
and.
8. How the organization is cu
ently protecting their
and.
For those students who have limited experience in video making techniques, it is recommended to
ead video FAQs document that is available to you under assessments tab in MyKBS.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in
this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Assignment Submission
Students are encouraged to submit their work well in advance of the deadline to avoid any possible
technical difficulties. Please refer to the video FAQs document for further guidance.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total
marks available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
een returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to
e one day late and therefore subject to the associated penalty
For more information please read the full policy via https:
www.kbs.edu.au/wp-
content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf.
.
MKT304 Assessment Marking Ru
ic – Individual Video Project 30%
Marking Criteria NN (Fail) 0 –
49%
P (Pass) 50 –
64%
CR (Credit) 65 –
74%
DN (Distinction) 75 –
84%
HD (High Distinction) 85 -
100%
Knowledge and
Application
9 marks
Your analysis identifies and
applies minimal or none of the
elevant strategic
and
management theories and
concepts
Your analysis identifies and
applies some relevant
strategic
and management
theories
and concepts
Your analysis sufficiently
identifies and applies relevant
strategic
and management
theories
and concepts
Your analysis significantly identifies
and applies relevant strategic
and
management theories and concepts
You analysis comprehensively
identifies and applies relevant
strategic
and management
theories and concepts
Critical Analysis
9 marks
Your analysis lacks depth, and
your interpretation is not
elevant
You analyse basic market
specific information, and
your interpretation is not
always relevant
You sufficiently analyse and
interpret market specific
information
You thoroughly analyse and interpret
market specific information
You critically analyse and expertly
interpret accurate and specific
market information
Research
6 marks
Your research lacks focus
ecause of an unsuitable choice
of sources
You have selected basic
primary and/or secondary
sources
Your research is focused, drawn
from a reasonable selection of
primary and secondary sources
Your research is focused,
complemented by a quality selection
and range of primary and secondary
sources
Your research is extensive and
focused, complemented by a
quality selection and large range
of primary and secondary sources
Format
6 marks
Total marks
30
A better selection of illustrative
devices would enhance your
presentation
Your presentation style lacks life
and vitality, resulting in
audience disengagement
Your presentation is dull and
i
elevant
Your voice tone and projection
are poor, showing little or no
ehearsal time
Your presentation includes
some illustrative devices
Your presentation style
initially captures the
audience’s attention,
fluctuating throughout
Your presentation is
adequately presented
Your voice tone and
projection is either too high,
too low and/or struggles to
hold the audience’s attention
Your presentation includes
mostly useful illustrative devices
Your presentation style is
interesting
Your presentation is delivered
well
Your voice tone and projection
holds the audience’s attention
most of the time
Your presentation includes a wide
selection of useful illustrative devices
Your presentation style is expressive
and interesting
Your presentation is professional
Your voice tone and projection
highlight key points and hold the
audience’s attention
Your presentation includes a
comprehensive selection of useful
illustrative devices
Your presentation style is very
engaging
Your presentation is one of high
level professionalism
You have expertly used your
voice tone and projection to
emphasize points, capturing and
holding the audience’s interest
and attention
Feedback and grades will be released via Moodle.