Great Deal! Get Instant $25 FREE in Account on First Order + 10% Cashback on Every Order Order Now

Chapter 11 Homework Assignment 1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why? 2. Are particular kinds of...

1 answer below »

Chapter 11 Homework Assignment

1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why?

2. Are particular kinds of customer-oriented sales promotions more likely to have long-term effects on buying behavior than others?

3. Consider Figure 1.5 (“Strategies for Trade Dealing” (Power Point slide 25). What other products or services would fit into the four boxes?

4. Summarize the factors that affect the allocation of money between advertising and promotion. Considering the consumer franchise-building approach, when would you want the CFB ratio to be below the 50–55% recommended? When might you want it to be much higher?

5. A number of new in-store coupon delivery systems other than the Catalina system are being developed (e.g., free-standing kiosks). Compared to coupons delivered through the mail or newspapers and magazines, what kind of impact do you expect these coupons to have on consumer behavior other than simply inducing a one-time trial?


Levis Straus Products.....Chapter 12

Please answer the question below:

Levi Strauss sells the same products, Levi’s, Dockers, and Slates, to multiple channels of distribution, from high-image (Bloomingdale’s) to low-image (Sears, Mervyns) outlets.Using Distribution Strategies from Chapter 12, What would you suggest as a distribution strategy so that the company can better differentiate its product by channel and not suffer brand confusion problems?

Finally name one other company that sells the same products to multiple distribution channels.

Answered Same DayNov 18, 2021

Solution

Moumita answered on Nov 18 2021
105 Votes
Running Head: MARKETING MANAGEMENT DISSERTATION    1
MARKETING MANAGEMENT DISSERTATION      8
MARKETING MANAGEMENT DISSERTATION
Table of Contents
Chapter 11    3
Chapter 12    7
References    8
Chapter 11
Answer to Question 1
Advertisement and sales promotion, both, aims to make awareness among the people regarding the product. Whenever a new product launches, it is the duty of the organization to create a
and image in the minds of the people. Advertisement and sales promotion creates a
and image for the audience. It, both, serves as a medium to reach out to the public through various ways (Sudirman, 2019). The organisation opts for the various ways of advertisement and sales promotion for creating awareness of the manufactured product.
However, there are many differences between the advertising and sales promotion. The main purpose of advertising is to increase the
and image. Advertisement aims to increase the sales of a particular product. Advertisement is created to make the people aware about the product. While sales promotion is a medium used to push the short term sales (Yulasmi, 2016). Advertisement is a part of the promotion. Sales promotion is generally used in the short-term period whereas the advertising is used for long-term period.
I think that advertising is a more effective communication tool. This is because advertising has a long-term effect on the minds of the people. Advertisement aims to infuse the product into the minds of the people. Advertising has a long effect unlike the sales promotion. Sales promotion has a short time effect and people would tend to forget the impact of the product within a very short period. Therefore, the advertising is a more effective communication tool.
Answer to Question 2
Sales promotion is generally used for the short period. However, if the sales promotion is done based on the customer orientation, it could have a long-term effect. The main aim of the customer oriented sales promotion is to increase sales and affect the buying habits of the consumers. In the customer, oriented sales promotions the customers are provided with the incentives and other bonus for buying respective. This sets a good example in the minds of the customers. The customer tends to rely on the
and. A sense of
and belief is made through the adoption of customer oriented sales promotion (Hackley & Hackley, 2017). The...
SOLUTION.PDF

Answer To This Question Is Available To Download

Submit New Assignment

Copy and Paste Your Assignment Here