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Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable...

Describe the marketing background of the company that includes key information about the
industry indicating where the company fits and/or positions itself paying special attention to
sustainable practices- environment, society, resources use, etc
Describe and analyse the following marketing strategies used by the company
o Analyse the main Products, services, suppliers and customers of the company
o Pricing
o Promotion
o Place (distribution)
o (Note: for each of these Ps, please reflect on relevant theory(ies), discuss the
strategies applied, and sustainability practices implemented by the company)
Compare the marketing mix (4Ps) to its closest competitors
Make recommendations for improvement of marketing mix for product(s) to become more
competitive- Include relevant sustainability aspects
Appendix: Include a SWOT analysis and a Positioning chart

Sep 23, 2019BUS5SMMLa Trobe University
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