Describe the marketing background of the company that includes key information about theindustry indicating where the company fits and/or positions itself paying special attention tosustainable practices- environment, society, resources use, etcDescribe and analyse the following marketing strategies used by the companyo Analyse the main Products, services, suppliers and customers of the companyo Pricingo Promotiono Place (distribution)o (Note: for each of these Ps, please reflect on relevant theory(ies), discuss thestrategies applied, and sustainability practices implemented by the company)Compare the marketing mix (4Ps) to its closest competitorsMake recommendations for improvement of marketing mix for product(s) to become morecompetitive- Include relevant sustainability aspectsAppendix: Include a SWOT analysis and a Positioning chart
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