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Assignment description Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make...

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Assignment description

Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make decisions on the basis of research findings.

The assignment requires you to consider the research process and decision making associated with brand evaluation that we have covered in the unit. This is a very relevant topic since branding is one of the most important aspects of contemporary business. The assignment is to be written from the perspective of one of the service providers in the Australian telecommunication industry.

NB – Please do not conduct any primary data collection, rather just consider the research design and process involved in branding research from the business manager’s perspective. For this assignment you need to read around the subject of branding and branding research – guided reading lesson 6 is a good starting point.

Purpose

This assignment will get you thinking about and develop your appreciation of the application of research in brand building. This assignment asks you to perform the same tasks undertaken by business managers and requires you to set clear research objectives; consider the strategic role of the research and the type of information expected, as well as outline the key methodological considerations relating to the BHT.

The assignment will also help develop skills in desk research (library and Internet search), collating, presenting and interpreting information in a concise manner, as well as accurate referencing.

How to structure your writing

· Cover page – Please include a cover page containing the title; student name(s) and ID number (s); date & total word count (excluding title and reference list).

· Introduction – Write about 150 words. In your introduction specify your chosen research area and discuss the significance of branding and the BHT in business. Outline the structure of your essay.

· Business & research objective(s) – In 200 words discuss the business objectives and the specific research objectives of the BHT.

· Information required to fulfil the research objectives – (approx. 1000 words) In this section you need to clearly show the type of output you would expect and explain its potential role for informing brand decision making. (NB you are not required to actually conduct any primary research). To do this effectively you should include description of the information to be collected and provide examples of expected research output - clearly describing how it can be interpreted to assist the company decision making.

· Describe the research design in relation to your chosen approach – (approx. 1000 words) Include a brief description of the preferred data collection approach with rationale, and relate the key methodological considerations specific to the BHT and your recommended method.

· Conclusion – About 150 words summing up the topic and the importance the approach.

· Word limit – There is a considerable amount to cover, so it is important that you clearly introduce the focus of your assignment and then write clearly and concisely within the specified word limit. at the end of each section please state the number of words you have used. Word limit – at the end of each section state the number of words you have used. At the start of the assignment please also indicate the total number of words, which should not exceed 3000 words. NB for this assignment the reference list counts toward the word limit.

· Finally insert your ‘References’ list using a recognized referencing format such as APA or Harvard – (For example, the ‘Harvard quick guide’ provides a useful summary http://www.swinburne.edu.au/lib/researchhelp/harvard_quick_guide.pdf).

· For this assignment it is anticipated that you will use a minimum of ten different references that include relevant journal articles.

· Please write in a professional manner with a clear structure and appropriate headings, properly spell checked and proof read.

Answered Same Day May 21, 2020

Solution

Akansha answered on May 25 2020
156 Votes
Branding and the
and health tracking in business
    
Branding and the
and health tracking in business
Student Name
University Name
Date
    Â 
Contents
Introduction    3
Business & research objective    4
Information required fulfilling the research objectives    5
Research design    8
Conclusion    12
References    14
Introduction
A telephone company, also known as a telecommunication company, a telephone service provider or a telecommunication operator, is a communication service provider (more precisely, a telecommunication service provider or TSP) providing telecommunications such as telephone and data communication access service. Many telephone companies were once government agencies or privately owned, but state-controlled monopolies. Government agencies are often called PTTs, mainly in Europe. Telephone companies are common operators and in the United States are also called local exchange operators. With the advent of mobile phones, telephone companies now include wireless operators or mobile network operators. Most telephone companies now also serve as Internet Service Providers (ISPs), and over time, the distinction between telephone companies and ISPs may completely disappear because the cu
ent trend of supplier convergence in the industry continues.
Strategic tracking of
and health and awareness over time helps companies understand which marketing initiatives are successful and where future work priorities can be placed to improve market positioning. With the advent of 2018, many companies and
ands will consider their strategy tracking at this time of the year. Some people may launch a
and health and tracking study for the first time, establishing benchmarks for the first time and getting the initial
and pulse. Others are looking for a dinosaur tracking system and how to make it more suitable for respondents, mobile optimization and strategy. Most
and tracking studies are conducted on a representative sample of the target audience, rather than just interviewing customers. Learn how the Telco
and is considered important among potential customers because it is a member of existing customers. This may cause problems in a decentralized market in which the company’s market share is small, in which case the telecom company will promote interviews with the
and's users. Telecommunications companies must ensure that they have a large enough sample size so that they know that the difference in the results of the tracker fluctuations is true. In the business-to-business market, this can sometimes be difficult because the total audience for some products is hundreds or thousands, not millions.
Business & research objective
Telco has done
and health tracking for several cu
ent customers. Telco runs BHT once a month for the DFL. The annual sample size is approximately 12,500 Telco CEOs are follow-up research experts. Although the debate on this topic,
and and
and health tracking is not new, it has become the agenda of the board of directors for the past decade or so. The
and is now considered a very valuable
and that is a virtual entity (Moon and Sprott, 2016). They occupy a certain amount of space in the lives of consumers; they give meaning to their choices and are handled by consumers as others in their lives. They create an identity for their users and
ing consumers to their ideal self. The goal of this study is to understand and track the health of the
and by using this tracking data to generate and communicate actionable insights and recommendations to effectively increase
and appeal and preferences and gain market share. These insights must be available and we are committed to meeting this need. Assess the
and's health at a specific point in time (for example, monthly and quarterly scorecards), and learn about the
and's movement over time (such as quarterly comparisons and annual comparisons) (Cova, 2014). In the corporate world, companies recognize the strategic role of
and extension. Telecommunications companies use
and equity and
and extensions. The parent
and helps the
and extension. Brand extension involves using a
and name established in one product category to enter another product category. Brand extension plays an important role in raising awareness of parental
ands and leads to an increase in product sales. The value of
and extensions from parent
ands has been widely accepted in all markets. Brand extension is an effective tool to enhance the
and image of parent
ands. Brand extension is the best way to use a
and to sell new products or services and get new
ands(Voss and Mohan, 2016). The main purpose of this research is to understand how important
and tracking research is to marketers and
and managers. By regularly collecting quantitative data from consumers, marketers can not only monitor the health of their
ands, but also modify strategies to compensate for weaker areas. Because each company's nature is very different, all follow-up surveys need to be tailored to suit this activity (Jung Park, 2017).
Information required fulfilling the research objectives
Data collection: The data collected for any other purpose can be processed and stored, which is called secondary data. This data can be used in a variety of ways, such as providing a set of data, providing time series data to provide search results. It may be necessary to search this helpful data that may contain data, to obtain search queries and the purpose of receiving secondary data, to ensure data. Secondary data should be approximated as the co
ect accuracy. Assessment data should include measurement changes and stability (Jung Park, 2017). Key data collection is really data collected by researchers. In the main data specifications, this plays an important role in collecting data. Divisional inspections and structural inspections are two modes in co
esponding techniques. Use special methods to collect data Both technologies show credibility and risks Secondary data is easy to access and easy and makes a significant difference in the search process. It can use background information Internet sources can access different sites and can be used to collect support data. Researchers can take online magazines and can be used as helpful information Marketing journals, customer marketing relations, and intelligence reports of the telecommunications market are looking to collect data (Syed Alwi and Kitchen, 2014). Client marketing relation reports, data from loyalty programs can be collected. To do more research, some basic books are needed to support research work and its consistency and observance theories and the foundations of concepts such as customer relationship management and strategic market relations.
Researcher data will be provided in raw form this data should be included and analyzed. Data Summary will be limited by data acquisition, content and analysis limited to analysis data will be organized by digital...
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