Assignment (1,000;1,500 words)( Understanding contemporary issues in the Hospitality Industry.)
Discuss and contrast these 3 Academic articles, draw your conclusions on the topic and identify future directions that need to be researched regarding the topic.
- Identify/select one of the trends and developments that according to your opinion has a major impact on the hospitality (Hotel, Events or Tourism) industry. Describe this trend and illustrate its strength by using academic sources. (the macro level)
- Select academic articles to illustrate how this macro trend affects the meso environment of the industry and the behaviour and decision making of relevant stakeholders
- Discuss the impact of these meso trends on the various operational processes in the industry.
- Come up with recommendations for the industry on how to act upon the effects that are expected based on your analysis.
Assessment criteria:- Critical application and integration of relevant models and concepts (45%)- Depth of analysis, extensiveness of research and breadth of reading (45%)- Coherence and quality of documents and referencing (10%)
The assignment should have a front page with the name and number of the student, an abstract, a content page, a reference list (Harvard Style).