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Assignment 01 – MGT3SMG 1200 words Topic: Discuss the decision made by Tesla to manufacture motor vehicles in China. Provide a background to the study discussing the rise of Tesla and issues the...

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Assignment 01 – MGT3SMG
1200 words
Topic:
Discuss the decision made by Tesla to manufacture motor vehicles in China. Provide a background to the study discussing the rise of Tesla and issues the company has faced. Provide an external environmental analysis of the political, economic, social and technological forces affecting Tesla in China. 
Purpose
The purpose of Assessment Task 1 is to undertake a strategic analysis that involves three sections:
1)     Background to the study including a
ief history of Tesla;
2)     A discussion of the challenges faced by Tesla since its founding by Elon Musk;
3)    An external environmental analysis of the political, economic, social and technological forces affecting Tesla in China.  
All three sections of this assessment task must have references to the strategic management academic literature from peer reviewed journals.
There must be at least three references to the Subject's core text.
General rules:
1. Students must demonstrate an engagement with the Body of Knowledge. This is demonstrated through the application of at least one relevant academic reference per 150 words, or a minimum of eight (8) academic references in total.
2. No article may be referenced more than twice;
3. The submission must have an introduction, a main body, a conclusion and a bibliography. Headings and sub headings may be used.
4. All three sections of this assessment task must have references to the strategic management academic literature from peer reviewed journals.
5. The item must conform with the following formatting guidelines. Marks cannot be awarded where the author's message is lost through non-compliant formatting or language:
Font 12point Calli
i
Line spacing 1.5
Fully justified margins
One full return between paragraphs
    The response provides a background to the study, including a
ief history of the firm, with reference to both the core text and the academic literature.
This section has a total potential value of 10 marks.
    a. Exceeded (8-10 marks)
. Comprehensive XXXXXXXXXXmarks)
c. Developing XXXXXXXXXXmarks)
d. Met XXXXXXXXXXmarks)
e. Not Met XXXXXXXXXXmarks)
    3. The response provides a discussion of challenges faced by the firm since its foundation, with reference to the core text and the academic literature.
This section has a total potential value of 10 marks.
    a. Exceeded (8-10 marks)
. Comprehensive XXXXXXXXXXmarks)
c. Developing XXXXXXXXXXmarks)
d. Met XXXXXXXXXXmarks)
e. Not Met XXXXXXXXXXmarks)
    4. The response provides an external environmental analysis of the political, economic, social and technological forces affecting the firm in its recent venture, inclusive of references to the core text and the academic literature.
This section has a total potential value of 10 marks.
    a. Exceeded (8-10 marks)
. Comprehensive XXXXXXXXXXmarks)
c. Developing XXXXXXXXXXmarks)
d. Met XXXXXXXXXXmarks)
e. Not Met XXXXXXXXXXmarks)
Answered Same Day Aug 06, 2021 MGT3SMG La Trobe University

Solution

Swati answered on Aug 07 2021
107 Votes
Strategic analysis of Tesla in china
Introduction
Tesla Inc. facing decision to move into Chinese market based on the opportunity trends available in the china market to be beneficial to Tesla. China is a growing economy with cheap labor availability along with government support. A new perspective in the form of electric cars can be offered in the automotive Industry as this will help to reduce pollution and is more futuristic. This strategic analysis study would help to study background of Tesla, its growth since its establishment along with the challenges faced. Also, to make decision to expand in china market, a PEST analysis is done.
History of Tesla
Tesla Inc. was formerly known as Tesla motors from 2003 to 2017 is an electric automobile manufacturer based in America which was founded in 2003. The founder was Marc Tarpenning and Martin Eberhard. Tesla motors were named after Se
ian American inventor Nikola Tesla.
Initially the development of Tesla motors was done for electric sports car whose funding was achieved from several sources. A great contribution was made by Elon Musk who was cofounder of PayPal, he contributes around $30 million in 2004 and served as company’s chairman.
Timeline of Tesla
Initially a 3 tiered strategy was created for creation of effective electric cars. 1st phase included release of sports car to gain return on investment. Second stage included $60,000 sedan followed by a $30,000 sedan to be sold to masses. 1st phase was released in 2008, the Tesla Roadster which was little more expensive than expected. It was being sold in the market for four years and then its manufacturing was seized further. Next phase was production of Model S car which got released in 2012. (Myles Edwin Mangram ,2012). The price of product was high starting from $74500 but it was first practical electric vehicle mass marketed. The design of Model 3 is similar but it was built to meet the needs of market, initial price was $35000 considering inflation impact. Apart from cars, company also has expanded in products associated with solar energy. In 2015, Tesla released a line of batteries so as to store solar energy in form of electric power that can be used for domestic as well as business purpose. A solar panel company named SolarCity was also bought by Tesla in 2016 and late in 2017, it renamed Tesla motors to Tesla Inc, to reflect that they don’t only sell cars.
Challenges faced by Tesla since its funding by Elon Musk
Tesla overcame several ba
iers to pioneer electric cars segment such as minimum viable product ba
ier, partnership associated ba
iers, scale up and innovation related ba
iers. (Stringham et al, 2015). Elon musk funded Tesla motors in year 2004. There have been leadership issues since then leading to delayed in production of Roadster. Also, the budget and cost of product was way crossed than announced and anticipated. Musk took over...
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