Assessment topic
The purpose of Assessment 2 and Assessment 3 is to evaluate your ability to write a report
about the potential for, or improvements in, the use of digital enterprise / e-business in an
organisation.
If you are unsure about your current workplace as being suitable OR if you have never worked,
then get in touch with your tutor before the end of Week 1 and discuss this requirement. Use
your knowledge about the organisation and your new knowledge about digital enterprise / ebusiness to write a report to your manager evaluating the use of digital enterprise / e-business
in the organisation.
Part A of the report (Assessment 2) focuses on understanding the organisation and its
business environment and the use of digital business in the industry. Part B of the report
(Assessment 3) focuses on examining the organisation’s use of digital business, exploring
digital enterprise / digital business improvement and enhancement opportunities, and
providing suggestions/recommendations for implementation.
Assessment 2
Assessment 2 – Part A of Digital Enterprise Improvement & Enhancement Report
Length: 1,500 words
Weighting: 30%
In your Part A of the report the following issues should be addressed:
• Critically discuss your organisation and its business environments. That means answering
questions such as: What is the organisation’s core business? What are your organisation’s
aims and strategic objectives? What industry does it operate in? Who are the main players
in the industry and their strengths and weaknesses? How is the competition in the
marketplace? What is the position of your organisation in the industry? How large is its
market? How many people work in the organisation? What are your organisation’s
strengths, weaknesses, opportunities and threats? Any additional information you feel is
warranted.
• Critically discuss the current state of play of digital enterprise / e-business in the industry
sector of your organisation and the use of digital enterprise / e-business in the industry by
looking at such perspectives as best practices, emerging trends, and future directions. Do
some research on the Internet; search newspapers, look at trade magazines; contact the
relevant industry association; look at websites of your organisation’s competitors; talk to
people.
Your report should contain:
• Cover sheet
• A title page
• Table of Contents
• Critical discussion (using appropriate headings)
• Reference list (or list of sources of information or bibliography)
• Appendices (if relevant).
Marking criteria for Assignment 2
Category Specific criteria
Maximum