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Assessment Description Consider the financial accounting services market in Australia . Select one e-commerce model 1. B2C – Retail supply of financial accounting services such as financial advice...

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Assessment

Description Consider the financial accounting services market in Australia.

Select one e-commerce model

1. B2C – Retail supply of financial accounting services such as financial advice and income tax returns.

2. B2B – Business to business in terms of firms or individuals who provide accounting services to businesses such small business book keeping to major accounting firms providing consulting and audit services

3. P2P – The collaborative economy whereby consumers supply each other for example financial advice or accounting services.

Choose TWO competing services (websites) in your chosen ecommerce model segment.

Your assignment is to compare and contrast your two chosen businesses and websites.

.

Tasks

A. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.

B. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

C. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

D. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute,

1

2

3

4

5

Very Poor

Poor

Inapplicable

Good

Very Good

Use a TABLE with each Attribute (1 to 22), Your Rating (1 to 5) and a brief Comment.

1. How does the website URL relate to the business name?

2. How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?

3. Does the website give me all the organisational information a user could reasonably require?

4. Are requirements to provide a user’s (personal or sensitive) information appropriate?

5. How well does the website reassure users about the security and use of their information?

6. How well does the website foster user trust in the organisation?

7. How well does the website address legal issues associated with use of the website or engagement in transactions?

8. How well does the website provide for the accessibility needs of users?

9. How well does the website address the language or cultural needs of users?

10. Does the website contain all the product information that a user could reasonably require?

11. Does the website allow all the customisation (user-managed features) that a user could reasonably expect?

12. How well does the website personalise the experience for users?

13. Does the website identify sufficient channels for user service/support?

14. How easy is it to find any information on the website about the organisation, their products or services?

15. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?

16. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?

17. How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?

18. How well does the website foster community among users?

19. How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?

20. How well does the website support different web-browsers or platforms (e.g. mobile devices)?

21. Does the website provide a sufficient range of payment options as could be reasonably expected?

22. Does the website provide a sufficient range of delivery options as could be reasonably expected?

F. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?

Referencing and Plagiarism

It is essential to use IN TEXT referencing. If you are using the exact words from a reference then you must use quotation marks.

You can use Chicago Style referencing with numbers, with a listing at the end of the essay. Microsoft Word has an EndNote plugin that makes this style very easy and clear to follow.

http://www.chicagomanualofstyle.org/tools_citationguide.html

Alternatively, you can use the more traditional Harvard style, which is more verbose. http://www.citethisforme.com/harvard-referencing .

Remember that this is a Turnitin assignment and plagiarism will be subject to severe penalties. Please refer to the AIH Academic Misconduct Policy:

http://www.aih.nsw.edu.au/content/1-home/8-more-infotabs/3-official-policies/academic-misconduct-policy.pdf

DO NOT COPY AND PASTE FROM THE INTERNET OR COPY OTHER STUDENTS’ WORK!

Detailed Submission Requirements

Before submission, you ensure the submitted work satisfies the following requirements:

• Submit as a PDF file through the Turnitin assignment submission tool on Moodle.

• Include a cover sheet that has your name, subject, date, report title and WORD COUNT

• The assignment should not exceed 2,500 words with a minimum of 1,500 words, excluding references.

Marking Criteria

Assessment

Criteria

Fail

Co mpetent

Good

Excellent

(80)

0 - 40

40 – 50

50 - 65

65 - 80

1. Analysis of website and chosen business model

Superficial. Incorrect analysis.

Too brief.

Sound analysis. Consistent.

Concise and relevant.

Well presented and written. Logical and precise.

Well referenced.

Excellent responses. Well referenced with credible sources of information.

(20)

0-8

8-12

12-16

16-20

2. Report

Format

Incorrect format and incomplete. Poor grammar and presentation.

Correct format and most sections are adequate.

Reasonable grammar and presentation

Very good format and all sections included. Clear prose and

good presentation.

Excellent

presentation and all details are correct.

TOTAL

100

Scaled to 30 marks

Answered Same Day May 25, 2020

Solution

Akansha answered on May 27 2020
167 Votes
Analysis of the E-commerce Websites-Case of Financial Accounting Market in Australia
Contents
A.    1
Selected E-commerce Model: B2C or Business to Consumer    1
Selected Service Providers for this assessment:    1
B.    1
Analysing the business model of the both the selected organizations    1
C.    2
Principle Business goals of the organizations    2
D.    2
Attribute-based assessment    2
E.    9
Success Chances for the Websites or the businesses    9
A.
Selected E-commerce Model: B2C or Business to Consume
The Chosen e-commerce model for this assessment report is B2C or Business to consumer. Under this business model (e-commerce) the service providers directly offer its services to the end consumer or the customers. (Becker, 2015)Following is the basic information about the chosen organizations for the assessment.
Selected Service Providers for this assessment:
Service Provider 1: H&R Block https:
www.h
lock.com.au/get-advice
Service provider 2: etax Accountants https:
www.etax.com.au
B.
Analysing the business model of the both the selected organizations
H&R Block
H&R Block is an Australian tax consultancy or advisory service providers operating under a B2C e-commerce model. The organization has a list of services or offerings that allow the individuals, groups and even bigger corporations (Different consumers or customers for their services) to get help from the team of experts and professionals while filing their individual as well as corporate tax returns. In addition to this, the organization also deals with providing the customers with investment advisory services and Self Managed Superannuation Funds etc.
There is no intermediary between the organization and its customers. The organization directly serves the basic tax and investment related requirements of the customers with help of their expert team and their skill set, hence adhering to the B2C model. (Delgado García, 2016) (The experts directly work for the organization itself.)
Etax Accountants
Like, H&R Block, Etax Accountants is another organization operating in the taxation and investment advisory industry in Australia. The operational domain and service offerings of Etax Accountants services is quite expanded in comparison to H&R Block. In addition to Tax returns and investment advisory the organization also offer services like Trade advisories, taxation and controversy resolving services etc. The basic operational model of the organization is also B2C where they offer the services directly to the customer domain without any intermediary links. (Kim, 2014)
C.
Principle Business goals of the organizations
On analyzing the business structure and preferences of the organizations, following is a
ief description of the key business values and goals displayed by the organization.
H&R Block:
· Offer high satisfaction services to the customers.
· Offer advises that can not only serve the requirements of the user but add significant worth and value to their individual or group portfolios (tax portfolios). (Becker, 2015)
· Establish themselves as industry leaders on the back of the expertise of their tax professionals.
In order to achieve these business goals the organization focus on aspects of effective communication, the skill set of employees they have and ensuring significant experiences for their customers.
ETax Accountants:
The key targets or goal of the organization is to establish themselves as a
and who is known for the following set of qualities:
· High Integrity
· High Customer values
· Industrial leaders
· Becoming the first preference for Australian Customers (Mathimaran and Kumar, 2017)
Additionally, the organization intends to become the industry leader by offering innovative, high satisfaction and financially beneficial advisory solution to their service providers.
D.
Attribute-based assessment
    Sr. No
    Attribute
    H&R Block Ratings
    ETax Accountants Ratings
    Comments
    1
    How does the website URL relate to the business name?
    5 (Very Good)
    5 (Very Good)
    The URL used by both the organization is consistent with the name...
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