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Assessment 3: Blog This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min...

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Assessment 3: Blog

This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.

Learning outcomesGrading indicatorMin ScoreWeightLength/
DueProfessional accreditation
BlogIndividual1, 2GradedN/A35%Max 200 words per Blog11 May XXXXXXXXXX:00 PMN/A

Community Blog #2 (Management Team Learners)Due:Weeks 8–10 inclusiveLength:Maximum 200 words per blog post and a minimum of one post per week
Continuing from your forst Blogging experience, this second community Blog extends your knowledge of a master manager by thinking, analysing and discussing ideas and exploring the concepts of competing and paradoxical master manager characteristics.Once again you will gather academic and other material to reflect your views on management, as well as generating an online debate about management, managerial styles and your own response to the CVF survey and resulting ‘spiderweb’.
Your task
Gather academic and other materials which reflect your views on 'The Topic':Understanding the external environment is a necessary attribute of a modern tourism and hospitality manager

As we did for your first Blog assessment, you will post a summary during each week over two weeks and then actively engage in discussion and debate with a community of MTLs on the relevance and importance of your material.

The third week will see a topic/question posted by the Unit Assessorwhich will provide MTLs with a themed blog interaction.

A focus of this second blog is for MTLs to link your research and ideas back to some of the discussions in the first blog (Assessment 2). Although conversation and interaction are important outcomes, the linking of ideas and informed debate will result in a more informed awareness of the competencies of a Master Manager, and will allow you to actively engage with the concept of the CVF from the Qunn et al XXXXXXXXXXtext.

Remember, to be an active ‘management team learner’ within your community, our expectation is that you will (in addition to your original summary post)access, contribute and engage in discussion at least once per week.


  1. Findat leastfour (4) items (3 Academic journal articles and oneMulti-Mediapiece) that are relevant to our topic (Understanding the external enrionment is a necessary attribute of a modern tourism and hospitality manager).
  2. Prepare a blog entry for each (maximum 200 words per entry).
    Blog entry should:
    1. include a brief critical review of your chosen material
    2. outline how your material relates to the 'The Topic' and the themes outlined in Quinn et al XXXXXXXXXXincluding the notion of paradox and competing values
    3. show links to your own managerial/work/personal experiences.
  3. Access your Community Blog space on the MKT XXXXXXXXXXBlackboard site.
  4. Post your first blog entry during Week 8.
  5. Discuss and debate within your community of ‘management team learners’ by engaging with these articles and the issues raised through them.
  6. Post your second blog during Week 9remembering to repeat step 5 above
  7. At the start of Week 10, a final discussion blog topic/question will be provided by the Unit Assessor.

It is expected that MTLs will come together to discuss this final topic and draw upon knowledge acquired and ideas shared throughout the community blogging process.Given that it will be an open dialogue (meaning all MTLs of your community will be contributing to the one conversation at varying times and with varying regularity), you are encouraged to engage early and often to avoid being left behind in the conversation.

Marking criteria
  • evidence of synthesising the literature/textbook
  • evidence of idea generation andconstructive comments which extend the discussion
  • identification of practical evidence and discussion
  • evidence of engaging in analytical/critical discussion and debate with MTLs.
Answered Same Day Apr 24, 2020 MKT01907 Southern Cross University


Sundeep answered on Apr 30 2020
139 Votes
Understanding the external environment is a necessary attribute of a modern tourism and hospitality manage
Research Paper 1: Cook, R.A., Hsu, C.H. and Marqua, J.J., 2014. Tourism: the business of hospitality and travel. Boston, MA: Pearson.
Blog 1: External environment refers to the analysis that the modern tourism industry needs to adapt and needs to understand the strong and the weak points of the system. The modern tourism industry needs to understand the economic factors that affect the industry, one change in the economic policy of the country can change the way tourist and hospitality sector works in the countryThe pestle analysis of the country is very important to understand the basis of the tourism and the hospitality sector in the country.
The political factors consists of the rules implemented by the govt on the hotel
The economic factors include the GDP and the public lifestyle of the economy
The social factors include the cultural and the social aspects of the country
Technological factors include the modernisation of the industry and betterment of the hotels and its services
Environmental factors are the ones which support the global changes in the environment. The drastic changes in the environment is responsible for the effects.
Legal factors: the legal laws and regulations that are applied to the hotel and the tourism industry are also a factor that affects the tourism and hospitality industry
Research Paper 2: Horng, J.S., Tsai, C.Y., Yang, T.C. and Liu, C.H., 2016. Exploring the relationship between proactive personality, work environment and employee creativity among tourism and hospitality...

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