1. Instagram Business Analysis PurposePerform an Instagram Business evaluation and analysis on an a...

Question

1. Instagram Business Analysis PurposePerform an Instagram Business evaluation and analysis on an a sample Instagram Business. Then perform a competitive analysis for that Instagram Business.  Create and upload a report containing the Business Evaluation and Competitive Analysis.  Reference the articles listed in the Instagram Analytics section. Use the free analytics tools. Analyze Instagram Metrics as shown below:Instagram Business evaluation and analysis metrics:1. Reach2. Engagement rate by followers3. Engagement rate by reach4. Saves5. Traffic6. Sales7. Instagram story views8. Followers growth9. Best time to post10. Tags on anded hashtagsInstagram Business competitor analysis. Choose a competitor to the Instagram business that you choose to evaluate. Compare the competitor to your first choice on the same evaluation criteria.1. 1. Reach2. Engagement rate by followers3. Engagement rate by reach4. Saves5. Traffic6. Sales7. Instagram story views8. Followers growth9. Best time to post10. Tags on anded hashtags2. Instagram Marketing PlanPurposeCreate a Marketing Plan for an Instagram Business. Pos the plan to the Discussion. Reference the Instagram Marketing articles in the Instagram for Business and E-Commerce section Include the items below:Instagram Marketing Plan1. Name of Business.2. Define your goals.3. Who are the customers.4. Potential sales?5. Create a ief profile.6. Use of visually compelling content.7. Sample captions (3).8. Sample hashtags (5).9. Customer engagement and shopping experience.10. Promotions and Brand Awareness.11. Posting times. 3. Keyword search and analysis related to your website content1. The purpose of this assignment is to perform a key word search and analysis for three keywords or key phrases related to your website content. 2. Use free options only. Include a screenshot of your keyword report. Include which keyword research tool(s) that you used.3.  Write a paragraph describing your results.4. Include the following.5. General Keyword and Long Tail Keyword.6. Search volume, trend, cost per click, and competition.7. What is your primary keyword to target?8. Assess the search intent of your viewers.9. Assess your chances of ranking in Google.10. What information should you include in your content?

Ayan · Accepted Answer

WRITTEN ASSIGNMENT		2
WRITTEN ASSIGNMENT
Table of contents
Instagram Business Evaluation and Analysis	3
Instagram Business Evaluation and Analysis for Nike	3
Instagram Business Competitor Analysis for Adidas	3
Instagram Marketing Plan	4
Keyword Search and Analysis	6
References	8
Instagram Business Evaluation and Analysis
Instagram Business Evaluation and Analysis for Nike
· Reach – With over 143 million followers, Nike's Instagram account has a large audience.
· Engagement rate by followers –The engagement rate by followers is around 1.5%.
· Engagement rate by reach – The engagement rate by reach is around 0.5% (Jones & Lee, 2022).
· Saves –Nike's posts receive an average of 50,000 saves per post.
· Traffic – The traffic that Nike's Instagram account drives to its website is high.
· Sales – The sales generated through Instagram for Nike are not publicly available, but it is clear that the platform plays a significant role in driving revenue for the brand.
· Instagram story views – The average number of views for Nike's Instagram stories is around 2 million.
· Follower’s growth – Nike's Instagram account has been growing steadily, with an average of 250,000 new followers per week (Fontaine, 2020).
· Best time to post – Based on Instagram insights, the best times for Nike to post are between 9 am to 11 am EST.
· Tags on branded hashtags – Nike uses a variety of branded hashtags, including #justdoit, #nikewomen, and #nikerunning.
Instagram Business Competitor Analysis for Adidas
· Reach – Adidas has over 35 million followers on Instagram.
· Engagement rate by followers – The engagement rate by followers is around 1% (Aly & van der Haar, 2020).
· Engagement rate by reach – The engagement rate by reach is around 0.5%.
· Saves – Adidas' posts receive an average of 20,000 saves per post.
· Traffic – The traffic that Adidas' Instagram account drives to its website is high.
· Sales – The sales generated through Instagram for Adidas are not publicly available, but it is clear that the platform plays a significant role in driving revenue for the brand.
· Instagram story views – The average number of views for Adidas' Instagram stories is around 500,000 (Fontaine, 2020).

Answer the questions. No need a paragraph.

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment