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1.The guest experience (your experience of one restaurant Butcher and the Farmer restaurant). To help you with this an infographic of the touchpoints and main service encounters should be created and...

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1.The guest experience (your experience of one restaurant Butcher and the Farmer restaurant). To help you with this an infographic of the touchpoints and main service encounters should be created and explained and attached as an appendix. This section should contain the following elements:i. An identification of your consumption experience elements (please refer to relevant theory on guest experience elements to support your reflections)ii. An evaluation of the quality of your total customer experience and the elements that have evoked your emotional reactions (satisfaction, dissatisfaction, delight) (please refer to relevant theory on service quality and experience quality).
Answered Same DayNov 24, 2021

Solution

Sunabh answered on Nov 25 2021
55 Votes
Running Head: HOSPITALITY MANAGEMENT                         1
HOSPITALITY MANAGEMENT        7
HOSPITALITY MANAGEMENT
Table of Contents
Guest Experience and Identification of my Consumer Experience Elements    3
Evaluating Quality of Customer Experience and Elements evoking Emotional Reactions    4
References    6
Appendix: Infographics of Main Touch Points    7
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Guest Experience and Identification of my Consumer Experience Elements
Butcher and the Farmer Restaurant is serves very best meals to its consumers and being the manager of this restaurant I have realised that different consumers ask for different kind of experiences at the restaurant. The food served at the restaurant is simple, delicious as well as prepared with honest ingredients that their famers may provide them according to the season.
I went to the restaurant in order to have some taste of their wines because one of my friends informed me that they have the best wine collection and it comes directly from the manufacturers as well as local manufacturers. Therefore, I went to the restaurant with my friend on Saturday night, restaurant was very crowded and it reflected that people often enjoy having dinner there. The receptionist offered us a waiting table and provided complementary glasses of wine. After a wait of 15 minutes, we got the lakeside table and the view was beautiful with the music and lightning.
I ordered another glass of their premium red and white wine while my friend ordered seafood. The shepherd informed that they could not serve the seafood because during this season, supply of raw seafood is not there and restaurant is against using any packed raw...
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